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Facial Care Superstar: Phytoretinol aka Bakuchiol!

We are thrilled to introduce you our next generation Vitamin Booster named Bon Appetit! It is a super serum, which is packed with vitamins and omega fatty acids, containing a coctail of the most valued vitamins for skin: Vitamin C and plant-based vitamin aka BAKUCHIOL.

Bon Appetit has consistently been valued among our customers, and it’s no wonder, as it is a super effective beauty booster that keeps the skin healthy, beautiful, radiant, and hydrated.

Did you know that different forms of vitamin A, including bakuchiol, are considered the Crème de la Crème of anti-aging active ingredients, making them some of the most effective anti-aging agents?

What exactly is this wonder called Bakuchiol?

Bakuchiol is a plant-based ingredient that has been named new absolute favorite in the beauty industry. It is a 100% natural active ingredient and natural alternative to RETINOL. It is widely used in many skincare products.

Bakuchiol is obtained from the oil pressed from the seeds of the babchi plant by isolating a single molecule. While vitamin A aka retinol, has been highly regarded for a long time, Bakuchiol is quite a new hot entrant and there are several reasons for this! Firstly, beauty gourmets increasingly prefer ingredients of natural origin. Secondly, plant-based vitamin A is as effective as retinol, but it lacks the skin-irritating properties common to many forms of retinol.

NB! HOIA beauty booster Bon Appetit contains not the oil from babchi seeds, which has a very small amount of bakuchiol, but the bakuchiol molecule in its pure form isolated from the same oil.



  • helps stimulate collagen formation in the skin
  • tightens
  • improves complexion and elasticity
  • contributes to skin renewal
  • evens out skin tone
  • alleviates hyperpigmentation
  • effectively smooths out wrinkles
  • helps the skin fight acne.

Vitamins C and E

The combination vitamin E and C boosts the effectiveness of both vitamins and is very effective in helping skin to fight free radicals, oxidative stress, UV damage, and hyperpigmentation.

Vitamin C and E provides your skin with high dose of antioxidants, alleviates acne, and effectively combats aging.

Organic botanical oils

The botanical star oil in this serum is organic Siberian Cedar Pine Seed oil, rich in pinolenic acid, which effectively helps alleviate skin dryness, acne, flaking, inflamed skin, and dozens of other skin problems.

The oil serum has also been enriched with olive squalane, which supports all the functions of the vitamins and helps keep the skin nourished and hydrated.

The serum also includes essential oils of Frankincense and Sandalwood, which help skin injuries heal faster and keep the facial skin in good and healthy condition.


This is the true queen of antioxidants – responsible for ensuring that your skin is in its best form, protected, and cared for in the best possible way.

Astaxanthin is obtained from algae; it helps keep the skin hydrated and elastic, protects the skin from the harmful effects of the sun, reduces skin inflammation, neutralizes free radicals, and reduces pigmentation.

The  beauty serum with Bakuchiol has become a favorite product of hundreds of customers in a very short time, and it’s really no surprise – the Vitamin Serum is a magical, fast-acting BEAUTY BOOSTER that keeps your skin healthy, beautiful, radiant, firm, and hydrated.

I bought this serum along with the Repair serum and I use them alternately. I highly praise both serums. They are simply superb and have done wonders for my facial skin. My skin tone has improved, I don't get pimples, and my skin feels wonderfully soft and hydrated without feeling tight. I've also received compliments from friends saying that I look very radiant and fresh. I highly recommend them!


I was initially skeptical because I don't like oily products, but this product surprised me. One of my favorite HOIA products. It leaves the facial skin silky and radiant.


Radiant complexion, radiant facial skin, and radiant You! Allow a touch of luxury for your skin.

How to use a Bakuchiol facial serum?

You can use the HOIA Bakuchiol Vitamin Serum daily in your beauty routines.

Unlike retinol, Bakuchiol is gentle on the skin, so you can use it as you wish – either in the morning or evening.

In the spring, it is very beneficial to undergo a pampering course with the Vitamin Serum to rejuvenate winter-weary skin!

For particularly effective hydration and pampering, the creator of  HOIA and our clients recommend using the Bakuchiol serum after applying the Hyaluronic Acid Elixir Kleopatra to the skin.