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Cruelty Free
Vegan
Produced in an environmentally sustainable way
Handmade in Saaremaa
100% Natural
Nordic island rituals for modern skin.
HOIA homespa, an Estonian natural cosmetic brand rooted in Saaremaa, Estonia’s largest island, located in UNESCO Biosphere Reserve. A place where clean air and untouched nature set a certain standard for everything.
We make natural skincare in small batches, by hand, in Kuressaare. Every formula combines organic oils and butters with world-class actives – botanical wisdom and modern skin science. The ingredients we source locally reflect what grows here: wild, northern, resilient.
The goal is simple. Skincare that turns a daily routine into something worth pausing for. A home spa experience – wherever you are.
Customer favorites
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28,90 €Award-winning fruit acid mask designed to gently exfoliate and renew the skin. It supports collagen production, refines texture, hydrates deeply, and helps reduce pigmentation, breakouts and fine lines. The result is a fresher, smoother, and naturally radiant complexion with a healthy glow.
50 ml
Read more below.
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23,90 €An award-winning solid shampoo designed to strengthen, soften, and gently cleanse both hair and scalp. Enriched with locally sourced nettle, oat protein, mineral-rich seawater extract, and nourishing plant oils, it creates a rich lather that leaves hair silky, balanced, and naturally healthy-looking. Suitable for all hair types, this handmade botanical shampoo transforms everyday washing into a refreshing haircare ritual.
80g
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- 30 % Off Price range: 24,90 € through 98,40 €The Kleopatra Hyaluronic Acid Elixir is a luxurious, fast-absorbing hyaluronic acid serum designed to deliver intense, multi-layer hydration and restore skin vitality. The elixir is based on hibiscus hydrosol – a powerful rejuvenating botanical known for its smoothing and refreshing properties.
It is enriched with skin-smoothing and softening red algae extract and deeply hydrating aloe vera.
Available in 15 ml and 30 ml glass bottles.
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Select options This product has multiple variants. The options may be chosen on the product page -
Price range: 9,90 € through 38,90 €The Sacred Forest Peat Mask is a deep-cleansing Nordic peat face mask designed to purify, rebalance, and visibly refine the skin. Acting as a powerful detoxifying ritual, it helps regulate oil production according to your skin’s needs, remove impurities, and support a smoother, more toned-looking complexion. Rich in natural minerals and bioactive compounds, this peat mask maintains hydration while promoting a healthy, balanced glow. Ideal as a weekly treatment for clearer pores, improved texture, and revitalized skin.
Read more below.
Select options This product has multiple variants. The options may be chosen on the product page -
19,90 €Hydration meets glow. This botanical body cocktail softens and smooths the skin while adding a subtle, light-catching shimmer. This cocktail is based on organic apple, hibiscus and watermelon hydrosols, which give the product a natural fruity smell and pamper your skin with botanical vitamins, phytosterols, minerals and antioxidants.
Comes in a 50 ml glass pump bottle.
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Price range: 19,90 € through 35,90 €Sundrops Superserum is a luxurious, fast-absorbing facial oil that gives your skin a natural, sun-kissed glow while keeping it healthy and radiant. Enriched with antioxidant-rich oils, it protects against environmental stress and offers a natural sunblock thanks to high raspberry seed oil content. This award-winning serum nourishes, firms, and revitalizes your skin for a smoother, glowing complexion.
Available in two elegant glass bottles: 15 ml and 30 ml with a precise dropper for easy application.
Read more below.
Select options This product has multiple variants. The options may be chosen on the product page -
29,90 €Get a naturally glowing, longer-lasting tan with HOIA Natural Tanning Oil.
This fast-absorbing body oil is made with a nourishing blend of cold-pressed plant oils, beta-carotene and antioxidant-rich botanicals to help soften, moisturise and prepare the skin for sun exposure. It leaves the skin silky, lightly glowing and beautifully cared for perfect for sunny days, holidays and summer skin rituals.
The formula includes raspberry seed oil, argan oil, wheat germ oil and carrot oil to support skin elasticity, help protect against environmental stress and keep the skin feeling smooth, supple and hydrated.
Please note: This product is not a sunscreen
Read more below.
Rooted in a
UNESCO Biosphere.
Made by hand.
Free delivery
ALL OVER THE WORLD
for all orders over 150 €.
TRIINU KAROLIN, FOUNDER OF HOIA
HOIA’s story began when I was expecting my first child 2014. I started paying much closer attention to what I ate and what touched my skin. That’s when I realized how hard, sometimes impossible, it was to find truly clean good products. So I started making my own. Small batches, real ingredients, a lot of testing on myself, in a small workspace in Kuressaare, Saaremaa.
Today, thousands of customers across Estonia, Europe and Japan trust HOIA as part of their daily ritual. Our products have won dozens of beauty awards and have even been chosen as official gifts on foreign visits by the President of Estonia.
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