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Produced in an environmentally sustainable way

Handmade in Saaremaa

100% Natural

Estonian natural cosmetics

HOIA homespa, an Estonian natural cosmetic brand rooted in Saaremaa, Estonia’s largest island, located in UNESCO Biosphere Reserve. Inspired by a vision of simplicity, honesty, and purity, we offer a diverse range of natural skincare products meticulously handmade in a sustainable manner. In our formulations we use high-quality organic oils, butters, and innovative world class actives and infuse them with locally-sourced gifts from nature, ensuring a truly indulgent “home spa” experience. At the heart of HOIA homespa is a commitment to environmental responsibility.

Customer favorites


Face serum Repair

Personalized Care for Every Skin Tone

Free delivery


for all orders over 100 €.


EVERY STEP COUNTS is our moto. It is our greatest wish to work towards better and environmentally sustainable solutions on a daily basis.  We encourage our clients to refill their bottles and jars by offering refill options in our physical store and clients living in Estonia. We take back all of empty packaging from our customers and reuse or upcycle them in a proper mannrer.  You too can do your part to ensure that almost every package gets a new life and does not end up in trash after just a single use.

Discounted products

  • HOIA Ultimate Experience Gift Box
    -30% Off
    Original price was: 181,70 €.Current price is: 127,20 €.

    Experience the HOIA Ultimate Experience Gift Box, your route to luxury with 13 outstanding HOIA products.

    This gift box is packed with our most popular items, each chosen to pamper you from head to toe.

    Just open your HOIA Beauty Chest and start enjoying!

    Scroll down to see more about the amazing products included in your gift box. Discover simple indulgence at its finest!

  • -50% Off
    Original price was: 49,90 €.Current price is: 24,90 €.

    Experience the timeless beauty ritual with the HOIA Massage Set, featuring two elegant jadeite stone tools: the Jade Roller and the Gua Sha stone. These traditional tools of Chinese medicine are housed in a beautifully designed box with a magnetic closure, making it a perfect gift for yourself or a loved one.

    Embrace the benefits of regular use, which include:

    • Enhancing blood circulation and oxygenating facial tissues
    • Stimulating cell renewal for youthful skin
    • Improving skin texture, elasticity, and complexion
    • Reducing wrinkles and preventing fine lines
    • Minimizing pores and enhancing overall skin health
    • Decreasing under-eye puffiness by improving lymphatic drainage
    • Relaxing facial muscles and boosting collagen production
    • Increasing the efficacy of your skincare products by improving absorption

    Discover the transformative effects of these ancient beauty tools and make them a staple in your skincare regimen.

    Continue reading below.

  • -13% Off
    Original price was: 39,90 €.Current price is: 34,90 €.

    The eye serum contains highly effective innovative active substances, vitamins, caffeine, niacinamide, hyaluronic acid, bakuchiol and herbs. This rich cocktail instantly smooths the under-eye area, fine lines, reduce dark circles, and keeps the eye area bright, moisturized and beautiful.

    10 ml

  • Men's Gift Set
    -10% Off
    Original price was: 49,70 €.Current price is: 44,70 €.

    Discover the HOIA Men’s Gift Set, designed specifically with men in mind. This collection features three top-used products:

    • HOIA Natural Shower Gel (200 ml): Cleanses and refreshes with a gentle formula suitable for all skin types.
    • Shaving Foam (60 ml): Provides a smooth, close shave with its rich, creamy texture.
    • Lemongrass Shampoo (200 ml): Invigorates the scalp while strengthening hair with its refreshing lemongrass scent.

    Elegantly packaged in a stylish gift box, this set makes a thoughtful and practical gift for men of any age, perfect for any occasion.

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