Free Shipping for orders over 49€ in Estonia and over 150€ worldwide

HOIA Story

HOIA homespa, an Estonian natural cosmetic brand rooted in Saaremaa, Estonia’s largest island, was founded in October 2016 by Triinu Karolin. Inspired by a vision of simplicity, honesty, and purity, we offer a diverse range of natural skincare products meticulously handmade in a sustainable manner. In our formulations we use organic high-quality oils, butters, and innovative world class actives and infuse them with locally-sourced gifts from nature, ensuring a truly indulgent “home spa” experience. At the heart of HOIA homespa is a commitment to environmental responsibility. Operating from a small factory, we handcraft most products in small batches to minimize waste and 90% of production waste is recycled.

We’re committed to sourcing organic, ethical, and fair trade ingredients whenever feasible, with 80% of our ingredients already meeting organic standards. Embracing local sourcing, we utilize a plethora of local ingredients and herbs to support regional agriculture and small businesses. Additionally, we extend eco-conscious options to our clients, offering refilling services in both our online shop and physical store. Furthermore, we actively participate in reducing waste by accepting the return of most of our packaging in-store, where we diligently recycle as much as possible.