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A high-concentration Vitamin C super serum that brightens the complexion, evens out skin tone, and makes the skin more elastic and beautiful. This Vitamin C serum is packed with active ingredients: multiple Vitamin C derivatives, Vitamin E, hyaluronic acid, niacinamide, and seaweed, which work together to enhance each other’s effects.
The serum helps neutralize free radicals in the skin, protects against harmful environmental effects (such as sun damage), rejuvenates the skin, stimulates collagen synthesis, reduces and prevents pigmentation spots, evens out skin tone, and minimizes redness. We recommend applying the Vitamin C serum in the evening, followed by a sunscreen-containing face oil or cream.
The serum absorbs quickly into the skin and is suitable for all skin types, including acne-prone skin.
30 ml
Read more below.
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NEW! Intensively Moisturizing Lip Balm (5 ml) pampers your lips with a blend of monoi butter, strawberry oil, and hyaluronic acid.
The lip balm moisturizes and protects your lips, leaving them pleasantly soft.
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HOIA award-winning Acne Gel is an effective solution for alleviating pimples, blackheads, clogged pores, and acne. Infused with potent plant extracts, essential oils, salicylic acid, and other active ingredients, this gel works synergistically to prevent breakouts, reduce swelling and redness, and significantly accelerate the healing process of blemishes! The product helps diminish pore size and regulate sebum production.
15 ml
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The facial cleansing foam  is a new and effective way to cleanse and remove makeup from your skin daily.
Made with organic Estonian juniper and sage water, the deep cleansing facial foam effectively removes dirt, makeup, and excess oil residue from the skin without drying it.
Deep Cleansing Facial Foam is suitable for normal, oily, and problematic, as well as young skin.
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Organic peppermint water-based facial cleansing and shaving foam  gently removes dirt and excess oil residue from the skin without drying it. The foam is suitable for both shaving and facial cleansing.
The facial foam is perfect for all skin types, including men and young skin.
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Organic rose water-based facial cleansing foam effectively removes dirt, makeup, and excess oil residue without drying your skin.
Rose facial foam is suitable for normal and aging skin.
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100 ml
Organically grown peppermint distilled spray for body and face, which cools and soothes the skin, helps alleviate inflammations, and keeps the mind alert.
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-50% Off
Experience the timeless beauty ritual with the HOIA Massage Set, featuring two elegant jadeite stone tools: the Jade Roller and the Gua Sha stone. These traditional tools of Chinese medicine are housed in a beautifully designed box with a magnetic closure, making it a perfect gift for yourself or a loved one.
Embrace the benefits of regular use, which include:
- Enhancing blood circulation and oxygenating facial tissues
- Stimulating cell renewal for youthful skin
- Improving skin texture, elasticity, and complexion
- Reducing wrinkles and preventing fine lines
- Minimizing pores and enhancing overall skin health
- Decreasing under-eye puffiness by improving lymphatic drainage
- Relaxing facial muscles and boosting collagen production
- Increasing the efficacy of your skincare products by improving absorption
Discover the transformative effects of these ancient beauty tools and make them a staple in your skincare regimen.
Continue reading below.
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Two-Phase Eye Makeup Remover helps remove even the most stubborn makeup without detergent. The gentle scent of cucumber and aloe distillates, along with skin-nourishing plant oils, are gentle on your skin and leave it soft after use. The product contains chamomile-rich essential oil distilled from domestic yarrow, which helps balance sebum production in the skin and has toning, soothing, and redness-reducing effects. Makeup remover is suitable for all skin types.
How to use: Shake the bottle before use, then shake the liquid onto a makeup removal pad and gently remove all makeup. The product does not need to be washed off.
50 ml
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Introducing Bon Appetit, a vitamin serum boasting a rich composition and remarkable efficacy. Infused with bakuchiol, a botanical alternative to retinol derived from babchi seeds, this serum nurtures the skin without causing irritation. Bakuchiol mimics retinol’s collagen-stimulating effects, firming the skin, improving elasticity, and promoting renewal while harmonizing tone and alleviating hyperpigmentation. Enriched with vitamins E and C, this serum provides potent antioxidant protection, combating free radicals and UV damage. Siberian cedar pine seed oil, rich in essential fatty acids, addresses dryness, flakiness, and inflammation, offering relief from acne and other skin concerns. Sandalwood and frankincense essential oils enhance the serum’s anti-aging and skin-enhancing properties.
15 ml
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The mask containing fruit acids helps to exfoliate dead skin cells, while simultaneously stimulating the production of new skin cells and collagen in the skin. The mask helps moisturize the skin, prevent the formation of pigmentation spots, alleviate acne, smooth out superficial wrinkles, make the skin more elastic, and give the complexion a fresh and radiant appearance.
50 ml
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Highly concentrated rejuvenating beauty elixir that makes the skin radiant, evens out the complexion, makes it more elastic and beautiful. Beauty Shot is rich in active ingredients: low molecular weight hyaluronic acid, niacinamide, vitamin E, vitamin C, and plant-based vitamin A, which together provide a real boost to your facial skin.
5 ml
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This is the traditional massage tool made of nephrite or jadeite stone from ancient Chinese medicine, the Gua Sha stone. Its regular use helps activate skin blood circulation and oxygenate tissues; stimulate skin cell renewal; improve skin texture, elasticity, and complexion; reduce and prevent expression lines and wrinkles; tighten pores and improve overall skin condition; reduce under-eye puffiness; increase collagen production; soothe and relax facial muscles. Using the massage stone after applying serum and creams helps them absorb better and work faster.
The stone comes with an instruction and illustration on how to use it.
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A foamy face mask containing organic handmade raw chocolate provides your skin antioxidants and vitamins making your face feel refreshed and shiny. This nourishing treatment with strawberry, blackcurrant, and rosehip oils moisturizes the skin with essential fatty acids, leaving it silky smooth and soft. And what about the aroma of this mask!
Get ready for a true chocolate lover’s delight!25 ml
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-13% Off
The eye serum contains highly effective innovative active substances, vitamins, caffeine, niacinamide, hyaluronic acid, bakuchiol and herbs. This rich cocktail instantly smooths the under-eye area, fine lines, reduce dark circles, and keeps the eye area bright, moisturized and beautiful.
10 ml
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Enriched with hyaluronic acid of three different molecular weights, this formulation binds moisture across the skin’s outer layers, ensuring a bright, plump, and moisturized complexion. It combats the initial signs of aging by smoothing fine wrinkles, enhancing skin elasticity and firmness, and refining skin texture and tone. Additionally, it stimulates collagen production, alleviates skin dryness, flakiness, inflammation, and acne. Free from fragrance, harsh preservatives, or essential oils, it is gentle enough for sensitive skin and It stands out for its non-sticky and fast absorbing formula.
30 ml -
New skin smoothing Liposomal face cream with niacinamide, liposomal botox-like peptides and hyaluronic acid has amazing skin smoothing, firming and moisturizing properties.Â
100% natural and vegan!
Read more below.Â
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This make-up removing oil is 100% natural with soft texture and no aroma. It contains watermelon seed oil, which is rich in essential fatty acids;Â apricot seed oil, which is rich in vitamin A and alleviates skin irritation; and Jojoba oil, which contains natural collagen.
Make-up removing oil efficiently removes all make-up and impurities, it does not clog up pores.
Read more below
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Babyface is fast absorbing serum for men with super-moisturizing powers, made from organic cucumber plant water and enriched with hyaluronic acid, aloe and allantoin, local algae extract, which in combination moisturize and tighten the skin, soothe skin irritations after shaving and leave the skin silky smooth and soft. Read more below.
30 ml
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5.5 ml
HOIA’s lip balm is made from organically grown marigolds in Saaremaa, offering particularly nourishing care for your lips. The lip balm effectively moisturizes the lips and helps keep them healthy.
There are two options available – the classic lip balm and the version with a gentle pink shine. (The pink-shine version contains natural mineral mica.)
PS! The lip balm is currently packaged in a white container.
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Marigold tray is for the care of dry, inflamed and scaly skin. The ointment is made from saaremaa organically grown marigolds, shea butter and unrefined oils rich in various fatty acids. Essential oils of cuckoo gold and lavender have been added to the ointment, which help the skin to recover faster; beeswax, which protects the skin from cold minus degrees and wind.
Marigold ointment is suitable for use on extremely dry, scaly, braiding and irritated skin – lips, under the nose and elsewhere. Read on below.
The product is packaged in 15 ml and 50 ml aluminum jars.
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The light-reflecting HOIA BB cream with a lightweight composition helps to harmonize the skin tone, and the reflective particles contained in it help hide small imperfections on the skin. Our BB cream moisturizes and nourishes the skin and has a light coverage.
Our BB cream has a universal tone and is suitable for most skin tones. The cream with an airy consistency is suitable for use as a harmonizing cream or under a make-up cream to moisturize the skin and provide better coverage.
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Blueberry Boost, a waterless face cream with a soothing effect, provides effective nourishment, moisturization and plenty of vitamins for your skin. The star components of the cream are blueberry and kiwi seed oil rich in antioxidants, which help restore damaged skin, protect it from the harmful effects of the environment, nourish the skin with essential fatty acids, improve its elasticity and complexion, keep your face radiant and your skin soft. Read more below
50 ml
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This fast absorbing Elixir consists hyaluronic acid (HA) with 3 different molecular weight guarantees the maximum hydration effect in 3 outer skin layers to keep your skin hydrated, plum and firm. Elixir is based on hibiscus hydrosol, which is known to have powerful toning and skin tightening effects. Elixir is enriched with soothing coconut water and aloe, skin smoothing algae and vitamiin-rich raw honey from Saaremaa. HA Elixir helps to reduce first aging signs by smoothing fine lines, reducing saggy skin, improving skin elasticity, texture and complexion. Elixir alleviates dry, flaky, inflammable, acne prone skin and other skin conditions.
How to use: Â Apply 3 drops of elixir onto clean face and massage until absorbed, use up to 2 times a day. Suitable for all skin types.
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Peat, having settled in ancient Estonian bogs for thousands of years, has almost mystical healing abilities. Peat mask balances the skin and helps stabilise oil production – either increase or decrease the process depending on what the skin needs. It helps to decelerate aging processes, is deep cleansing, moisturising and effective in removing toxins, leaving your skin smooth and toned. Peat is ideal for weekly skin care and can be used on face, scalp and body to maintain a healthy balanced skin. Mask may cause temporary redness, which is a sign of its effectiveness.
How to use: Apply a thick layer of peat on clean skin, leave it on for 10-15 minutes and then rinse off with warm water. Do not let the mask dry! In case it gets too dry, massage it gently with wet fingers. Store in a dark cool place (max +20°C)
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Nordic Glow, a vitamin-rich face cream created for Nordic skin, provides effective hydration for your skin, improves the appearance of dry and lifeless skin, helps to restore the skin’s natural protective barrier, accelerates the renewal of skin cells and leaves your skin silky soft and complexion radiant. Read more below
50 ml
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50 ml
This face toner is a blend of organic cucumber and hibiscus hydrosols. It is rich in vitamins, minerals and other botanical phytosterols that are beneficial to your skin. Face toner is enriched with hyaluronic acid, aloe and wild algae from Saaremaa, which effectively hydrate all outer skin levels and soothe stressed and dry skin.
This toner has anti-aging properties and helps to smooth out fine lines. It also improves skin elasticity, boost collagen production in skin and brighten up complexion.
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50 ml
The mild cucumber-smelling gel is a deep moisturizing, soothing and emollient skin care product that is suitable for use on the body, hair, scalp and face. Aloe gel has a slightly cooling effect, is quickly absorbed and does not leave the skin sticky. The product soothes irritated, itchy and reddened skin, helps superficial skin injuries heal faster, relieves sunburn and a number of different skin problems.
Read more below
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30 ml
HOIA Strawberry seed oil is cold-pressed and unrefined beauty elixir, which helps to keep your skin healthy looking, nourished and smooth. It is fast absorbing and rich in omega 3 and 6 fatty acids, which help to relieve different skin problems such as dry, flaky, irritated skin and other skin conditions. It has a high ellagic acid content with wonderful anti-aging properties: it helps to smooth out wrinkles, relieve UV damage, stimulate collagen production, improve elasticity.
Read more below
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Discover your perfect beauty ritual with the HOIA Magic Ritual gift box, featuring a comprehensive collection of facial serums, oils, and an elixir! This expertly handpicket set allows you to explore and experience all six HOIA facial treatments in one go.
Embrace the opportunity to refine your beauty regimen. Dive into the details of each product below and embark on a journey to radiant, well-cared-for skin!
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Sundrops Superserum is a luxurious blend of fast absorbing oils, which gives your face a subtle suntouched complexion and keeps your skin healthy and glowing. Superserum helps to protect skin from environmental stress and it has a natural sunblock, estimated at SPF 25.
The product is available in two sizes in a glass bottle with a drip of 15 ml and 30 ml.
Read more below.
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The tiny white ceramic mask bowl is specially made to mix HOIA Exfoliating Face Mask Cocktails and other powder masks together. The ceramic bowl is in exactly the right size, which allows you to easily and conveniently mix together a single amount of a face mask. The ceramic bowl was handmade in Saaremaa Art Studio, passed two high-heat burns and was made with care and love.
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50 ml
Vanilla Mist is an aromatic beauty elixir that has softening, moisturizing and toning effect on the skin. Spray is suitable for use on the face, body and hair. The spray has antibacterial properties, it tightening pores, balances the pH of the skin and helps to relieve the symptoms of acne.
Read more below.Â
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50 ml
Organic Face Exfoliator SUPERSMOOTH is a mild-smelling facial care product with a delicate composition that contains 100% natural ingredients. The exfoliator has been enriched with deep moisturizing aloe juice extract, skin-softening Saaremaise algae extract and soothing coconut water.
Facial Scrub leaves skin clean, moisturized and silky smooth.
Read more below
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-10% Off
Experience gentle and effective care with the Delicate Facial Skin Set from HOIA, tailored specifically for those with sensitive and irritated skin. This comprehensive set includes five exceptional HOIA products, each crafted from 100% natural ingredients to integrate effortlessly into your daily skincare regimen. The set also features thoughtful additions—a mask bowl and a face towel—to enrich your skincare routine and provide a spa-like experience at home. Discover the soothing benefits of this specially designed collection and give your skin the tender care it deserves.
Explore the features of each product below and begin your journey towards beautifully radiant and well-nourished skin! -
This juicy Watermelon Spray is rich in vitamin C, amino acids and lycopene, which have anti-aging properties, helps to promote cell regeneration and soothe sun-damaged and irritated skin
Watermelon Spray is organic, suitable for vegans, sustainably sourced and preservative-free.
Read more below.
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100 mlÂ
Cucumber Spray is 100% natural, organic and preservative-free refreshing mist. It is ideal for using on your face, body and hair. Cucumber Spray helps to cool, refresh and soothe irritated and burnt skin. It is distilled from a fresh cucumber using a method, which allows to captivate cellular water into the product. This cellular water is rich in minerals, phytosterols, antioxidants and countless other natural botanical chemicals, which makes this product highly conditioning and toning beauty-elixir in your cosmetic bag.
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7 ml
This rich Brow Serum stimulates the hair growth, helps to keep your brows hydrated, nourished and healthy looking. Brow Serum nourishes your brows with essential fatty acids, vitamins and minerals. This serum contains a blend of powerful ingredients such as black seed oil, ricinus oil, pomegranate oil and gamma – linolenic acid. Brow Serum is enriched with peppermint and rosemary essential oils which help to improve circulation in your brow area.
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Face serum Repair is a non-comedogenic and fast absorbing face oil, which is designed to help acne-prone, dry and oily, flaky, inflammatory, and troubled skin, but it is also suitable for treating dark spots and eczema. The superstars of this serum are olive squalene and black seed oil, which are known to balance skin’s oil production, fade dark spots and acne scars, alleviate inflammatory skin conditions and other skin problems.
Read more below.
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50 ml
Gently exfoliating skin cocktail superstars are antioxidant-rich raw cocoa powder, super hydrating coconut water extract and anti-aging  powder. It consists herbs from Saaremaa, which soothe and relieve imflammatory and itchy skin conditions, smooth fine lines and enable skin cells to regenerate. This product is designed to cleanse, soften, condition and hydrate skin; it consists anise powder which helps to gently exfoliate skin.
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50 ml
Antioxidant-rich face mask cocktail with skin superfoods (matcha, moringa, nettle etc) and herbs from Saaremaa has powerful anti-aging properties, it balances sebum production in skin, relieves itchy and imflammatory skin conditions, enable skin cells to regenerate and brighten up complexion. Aloe and algae extracts help to hydrate and smooth skin, olivestone powder scrub off dead skin cells, clay powders have detoxifying and deep-cleanse properties.
Read more below
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50 ml
REHAB is a fresh smelling skin cocktail powder, which can be blended into a exfoliating face mask at home. This product is designed to deep clean, freshen up dull complextion, tone and tighten skin, minimize pores and brighten up skin tone. This face mask has antibacterial properties, it relives acne, soothes imflammatory and itchy skin conditions, improves complexion and helps to wounds faster.
Read more below
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5,5 ml
Shimmering Lipbalm with mandarin aroma protects lips from sun, wind and environmental, it nourishes and moisturizes lips effectively leaving your lips shimmering! Lipbalm contains unrefind shea butter, cocoa butter, raspberry seed oil with natural sun protectin, lip-protecting beewax, amazing argan oil and tropical mandarin essential oil. Lipbalm helps to keep you lips healthy, soft and silky smooth. Shimmering particles in the product are plastic-free and of mineral origin, they do not harm environment.
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100 ml
Organic Tea Tree water is an ideal for problematic and oily skin, which is prone to acne. Tea tree water has antibacterial properties, which help to clear blemishes, soothe red, irritated and itchy skin. Tea tree water refreshes, tones and helps to improve the overall appearance of your skin. Product does not dry your skin.
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Discover the secret to healthier skin with the HOIA Problematic Skin Set, designed specifically for individuals dealing with acne, redness, flakiness, excessive oiliness, and shine. This comprehensive kit includes five targeted products to effectively address these issues, offering visible improvements within just a few weeks.
Continue reading below to explore detailed information about each product and learn how to incorporate them into your skincare routine for optimal results.
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100 ml
Deeply moisturizing aloe water is a really universal and multifunctional product, which is suitable for all types of skin. Use this Aloe water to hydrate, soften and refresh your body, face, hair and scalp. It helps to treat inflammatory, red and irritated skin, relieve acne, burns, rashes and other skin problems.
Read more below
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HOIA Raspberry seed oil is cold-pressed and unrened fast absorbing oil, which is extremely rich in antioxidants, vitamins and essential fatty acid (Omega 3,6,9). Raspberry seed oil helps to keep your skin radiant and healthy looking, it eectively moisturizes and improves skin elasticity, reduces wrinkles, dryness and ne lines; it does not clog pores and is suitable for all skin types. Raspberry seed oil has natural ability to absorb UVA and UVB rays and its estimated SPF is around 28-50.
50 ml or 100 ml
Read more below
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30 ml
Organic lip scrub contains three edible ingredients: organic unrefined coconut oil, organic unrefined cocoa butter and organic cane sugar. You can use lip scrub everywhere and at any time, because after scrubbing you don`t have to wash the sugar off, you can just lick it form your lips, because all of the ingredients are edible.
Read more below
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50 ml
Peppermint scented face cream can be used after shaving or on daily basis. It is rich in essential fatty acids, vitamins and skin boosting herbal components that alleviate different kind of skin problems. It also contains anti-aging argan oil which helps reduce fine lines and protects from untimely aging. This product does not contain water, which makes it suitable to use in cold climate as well.
Read more below
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100 ml
Organic Rose water moisturizes, freshens and softens skin, it has skin strengthening effect and it helps to reduce fine lines, renew skin cells and even up skin complexion. Rose water is suitable for all skin types. It helps preserve the skin PH level, alleviate irritated and and burned skin and helps to reduce acne.
Read more below
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HOIA Beard Oil is based on fresh organic argan oil, beard serum is a luxorious oil for bearded gentlemen, who value natural and effective man care products. Beard Oil accelerates beard growth, nourishes and moisturizes beard and skin beneath.Oil absorbs quickly, relieves dry and flaky skin, redness and irritation, it leaves your beard soft and easily manageable.
30 ml or 100 ml
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This luxurious facial serum is based on fresh and organic anti-aging argan oil form Marocco, which is extremely high with vitamin E content and suitable for all the skin types. Serum is a powerful blend of carefully selected valuable plant-based oils which will help to improve the condition of your skin and maintain it healthy, glowing and vibrant.
Read more below
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Argania oil is known to be “liquid gold”, in some places the queen of oils and the best natural anti-ageing serum of all times. Organic argan oil is ideal to use on your skin, face, hands and nails, hair and scalp, babies and pregnant women, it is suitable for delicate and sensitive skin. HOIA argan oil is freshly pressed after ordering it, which means that the oil is always fresh and high quality.
50 ml
