Description
Superfirming Eye Serum – Instant Effect
Smooth. Brighten. Revitalize.
The Superfirming Eye Serum Instant Effect is an advanced eye treatment. It is designed to visibly smooth fine lines, reduce puffiness, and restore brightness to tired-looking eyes. This high-performance formula combines innovative actives, botanical extracts, and powerful hydration technology to deliver both instant visible results and long-term skin support.
Lightweight yet deeply nourishing, the serum helps firm the delicate eye area, soften expression lines, and improve overall skin texture — leaving the eyes looking refreshed, lifted, and naturally radiant.
✨ Why It Works
🔬 Instant Firming Technology
Liftonin Xpress provides a visible tightening effect, helping smooth fine lines and improve firmness shortly after application.
💧 Multi-Level Hydration
Multi-weight hyaluronic acid deeply hydrates across skin layers, plumping the under-eye area and improving elasticity.
🌿 Botanical Retinol Alternative (Bakuchiol)
Supports collagen production and skin renewal while remaining gentle and suitable for sensitive eye-area skin.
🌟 Brightening & De-Puffing Complex
Caffeine stimulates circulation to reduce puffiness and dark circles, while niacinamide helps improve tone and strengthen the skin barrier.
HOIA Botanical Innovation
Unlike conventional formulas, this eye serum is created without regular water. Instead, it is based on freshly distilled organic peppermint and rosemary hydrosols, offering gentle botanical actives and a naturally fresh scent without artificial fragrances.
SEABALANCE, an innovative upcycled algae-derived emulsifier, enhances hydration and skin comfort while supporting sustainable skincare innovation.
Rosehip oil, peptides, and antioxidant vitamins C and E nourish, protect against environmental stress, and help maintain a youthful, resilient eye area.
How to Use
Apply a very small amount to the eye area and gently massage until absorbed. Suitable from age 25+.
To test for sensitivity, apply a minimal amount of the product to your eyelids three times in one day or once a day for three consecutive days before regular use. If irritation occurs, stop using immediately.
Celebrated internationally for its advanced formulation and results-driven performance! The Superfirming Eye Serum earned the Beauty Shortlist Awards 2025 Editor’s Choice award and was named a finalist at the Universal Beauty Awards 2024 — recognizing its innovation, effectiveness, and skin-friendly approach.
Meedi –
One of my favorite products! The cooling roller feels amazing and provides instant hydration for the eye area. Highly recommend!
Sille –
First of all, the packaging is very convenient — easy to apply and compact enough to carry in your bag. Secondly, the results are noticeable: the under-eye area feels hydrated and refreshed, with a light and airy sensation. The scent is pleasant too. Definitely staying on my repurchase list!
Kaia –
A little goes a long way with this eye serum, but the results are excellent — it absorbs quickly, leaving the skin hydrated, radiant, and firm. Another favorite!
Angelika –
Amazing! I also tried using it along my jawline, and the firming effect was instantly noticeable and could be felt right away.
Margut –
An excellent product — the results are noticeable very quickly. The effect is instant: it hydrates and leaves the skin feeling firmer and refreshed. The best eye serum I’ve ever used!
Karen –
A wonderful product. Every time I apply it, it feels like something truly special. My skincare routine has reached a whole new level with HOIA products. I actually look forward to my mornings and evenings just to line up and use my little skincare treasures.