Price range: 15,90 € through 29,90 €
HOIA BB Cream is a lightweight, light-reflecting formula that evens out skin tone and softly blurs minor imperfections for a naturally radiant finish. It also moisturizes and nourishes the skin while providing sheer, breathable coverage. The universal shade adapts to most skin tones and the airy texture makes it perfect to wear alone or as a hydrating base under makeup. A little goes a long way for a smooth, fresh, and flawless look.
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HOIA BB Cream is a lightweight, illuminating cream designed to harmonize skin tone and enhance natural radiance. Its light-reflecting particles blur imperfections, creating a smooth, flawless-looking complexion.
BB cream has a universal tone and is suitable for most skin tones. It is formulated with a nourishing and water-free base. The cream is amazing – it moisturizes and protects the skin while providing soft and buildable coverage.
Its universal shade suits most skin tones and works beautifully as a standalone harmonizing cream or as a primer under your makeup for enhanced coverage and long-lasting comfort.
With an airy, luxurious texture, only a small amount is needed. So follow the principle of “less is more” for the perfect finish.
Apply a small amount to clean skin and blend evenly. Ideal for daily wear, either alone or under makeup. Store below 25°C and away from direct sunlight to maintain its airy, foamy texture.
Recognized at the Global Makeup Awards 2023 – Highly Commended. HOIA BB Cream stands out for combining effortless radiance with nourishing skincare performance.
Use the smallest amount — a tiny dot goes much further than you’d expect because the formula is waterless and concentrated. Warm it between your fingers and press into the skin. It can be worn alone for light coverage or under makeup to moisturise and even out the base.
It’s formulated in a universal tone that blends into most skin tones rather than sitting on top of them. The light-reflecting particles create a natural radiance rather than a heavy tinted base, which helps it adapt to different skin tones without looking cakey.
The base is organic shea butter, coconut oil, cocoa butter, and Siberian pine seed oil — all deeply nourishing. Gardenia Tahitensis flower extract and Dunaliella algae extract contribute to the glow, while rose, frankincense, and lavender essential oils add anti-aging properties. The coverage comes from plastic-free mineral pigments.
For many skin types, yes — the rich, nourishing base of plant butters and oils means you get moisture and coverage in one step. People with very dry skin might want to layer a serum underneath first, but most people find the BB Cream alone provides enough hydration for the day.
The formula is 100% natural and free from synthetic preservatives, parabens, and water — which reduces the risk of irritation for most sensitive skin types. The essential oils do contain natural fragrance compounds, so if you have a known sensitivity to specific essential oils, check the full ingredient list first.
| size | 25 ml, 50 ml |
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*Butyrospermum Parkii butter, Cocos Nucifera oil, *Theobroma Cacao Seed butter, *Pinus Sibirica Seed oil, Helianthus Annuus Seed oil, *Brassica Olearaca Seed oil, *Oxycoccus Palustris Seed Oil, Gardenia Tahitensis Flower extract, Dunaliella Salina Extract, *Helichrysum Italicum Flower oil, *Rosa Alba Flower absolute, *Boswellia Serrata Resin oil, *Lavandula Angustifolia Flower oil, **CI 77891, **CI 77491, **CI 77492, **CI 77499 ***Linalool, ***Limonene, ***Citronellol, ***Eugenol, ***Farnesol, ***Geraniol. *From organic farming. ** Plastic-free mineral component of Mica. ***Natural components of essential oils.
Golden Goddess is a shimmering whipped body balm, which leave your skin luxuriously shimmering and silky smooth. It is scented with lime and tangerine essential oils. Shimmer Body whip is rich in organic unrefined shea butter, coconut oil, cocoa butter, E-vitamin and a blend of plant based oils, which effectively help to moisturize and soften your skin. This body whip alleviates dry and flaky skin, reduces redness, helps improve the appearance of stretchmarks and the texture and elasticity of your skin. The shimmering particles in this product are plastic-free and of mineral origin, they do not harm environment.
200 ml
A deeply caring lip balm designed to nourish, soften, and protect delicate lips. Enriched with hyaluronic acid and botanical oils, it not only provides lasting hydration but also leaves lips smooth, comfortable, and naturally balanced.
12 ml
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Peppermint scented face cream can be used after shaving or on daily basis. It is rich in essential fatty acids, vitamins and skin boosting herbal components that alleviate different kind of skin problems. It also contains anti-aging argan oil which helps reduce fine lines and protects from untimely aging. This product does not contain water, which makes it suitable to use in cold climate as well.
50 ml
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A touch of tangerine, a dash of magnesium, a bit of eucalyptus, a splash of honey, moisturizing aloe, and plenty of Himalayan salt – the perfect combination to pamper your feet after a long day! This all-in-one foot bath salt revitalizes tired feet while offering soothing aromatherapy for your senses. Aloe and honey leave your feet wonderfully soft, and magnesium helps relax your muscles.
Packaged in a 250 ml bottle.
Krete –
This is AMAZING! I love a natural look, and this cream delivers exactly that. It’s the only product I use on my face when I wear makeup. It gives my skin a beautiful glow and a soft, healthy finish.
Diana –
The best natural BB cream I’ve tried! The texture is so pleasant, it tones just enough without a mask effect, and leaves my skin smooth, even, and beautifully radiant
Ruth –
I can’t imagine being without this BB cream. The coverage is just right, it’s incredibly soft, and it never leaves streaks or lines. The airy, foamy texture melts into the skin, evens out the tone, and gently hides small imperfections
Kerli –
All my skincare products are natural and clean, but foundation was the one thing I hadn’t replaced—until I found this BB cream. I have dry skin and it suits me perfectly. It moisturizes beautifully and gives my skin a natural, healthy glow. I have very fair skin, yet the shade works amazingly well. I finally found the right BB cream! I’m extremely happy and will definitely keep ordering. Thank you for being here!