New!
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-25% Off Hyaluronic Acid Elixir Kleopatra SUPERCHARGED is an enriched version of one of our clients’ favorite product, Hyaluronic Acid Elixir Kleopatra.
Kleopatra SUPERCHARGED Hyaluronic Acid Elixir is an advanced hydration serum designed to deeply replenish, plump, and revitalize the skin. Enhanced with polyglutamic acid and niacinamide, this next-generation formula boosts the effects of hyaluronic acid for long-lasting moisture, improved elasticity, and a smoother, more radiant complexion.
The fast-absorbing texture delivers multi-layer hydration while helping soften fine lines and restore vitality to tired or dehydrated skin.
Read more below
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-20% Off With HOIA Shower Gel, turn your shower ritual into a relaxing and calming aromatherapy session! This natural shower gel contains organic lavender and Saaremaa camelina oils, which gently cleanse and nourish your skin, leaving it wonderfully moisturized and pleasantly fragrant after washing. Suitable for daily use by both men and women, the lavender essential oil provides stress-relieving and calming effects.
The lavender-scented shower gel is available in a 200 ml black glass bottle, with a 1-liter refill option also available for ordering.
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A pleasantly scented, deeply hydrating hair spray designed to keep your hair healthy, strong, and radiant.
This lightweight, leave-in formula is enriched with locally sourced nettle and rice water to strengthen hair, plant-based keratin to enhance resilience, and hyaluronic acid and aloe for intense hydration. Seaweed extracts soften and smooth, while local plant hydrosols, nourishing oils, and shine-enhancing essential oils provide a natural boost for refreshed, vibrant hair.
Perfect for daily use, this leave-in spray delivers instant nourishment and revitalization for all hair types.
100 ml
Read more below.
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A fast-absorbing body oil with a silver shimmer, enriched with valuable plant-based oils that nourish the skin with essential fatty acids, leaving it soft and supple. The body oil is enriched with Vitamin E and Vitamin C, which help protect the skin against free radicals and premature aging.
The Shimmering Oil FAIRY DUST contains silver mineral shimmer particles that leave the skin beautifully radiant and glowing. The shimmer particles are of mineral origin, environmentally friendly, and free from microplastics.
The body oil has a delicate citrus scent, featuring organic, mood-lifting bergamot and lime essential oils. The shimmering oil is suitable for year-round use.
100 ml
Read more below.
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With a luxurious formula and a gentle citrus scent, this body cream is packed with vitamins, antioxidants, and essential fatty acids. It offers deep hydration, absorbs quickly into the skin, and keeps it moisturized and nourished for a long time.
The body cream is enriched with powerful antioxidants like pomegranate and seaweed extracts, as well as Vitamins C and E, which help protect the skin from environmental damage and neutralize free radicals. Ingredients like aloe vera, hyaluronic acid, and niacinamide effectively relieve dryness, stimulate collagen production, and maintain skin elasticity. Seaweed and plant extracts help firm and tone the skin.
Natural mineral shimmer particles leave the skin with a beautiful glow.
The product is packaged in a 100 ml bottle with a pump.
The same body cream formula is also available without shimmer; you can find the Paradise Body Cream here.
Read more below.
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Reveal brighter, smoother, and more youthful-looking skin with our Vitamin C Serum, a super-concentrated formula designed to transform dull, tired skin into a fresh, radiant complexion. Powered by highly effective active ingredients, this serum works deep within the skin to hydrate, protect, and visibly improve tone and texture.
Designed to fit seamlessly into your daily skincare routine. The face serum absorbs quickly into the skin and is suitable for all skin types, including acne-prone skin.
15ml and 30 ml
Read more below.
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Say goodbye to dry and frizzy split ends! HOIA Hair Serum For Split Ends, packed with powerful botanical ingredients, makes hair ends smoother and silkier. The mineral-rich horsetail extract helps prevent breakage and strengthens the hair structure. A rice protein complex helps neutralize negative charges in the hair ends and reduces static friction and a high molecular weight rice-derived polyglucan forms a flexible film that holds the hair fibers together to improve combability. The result is smoother, softer, and more manageable hair.
50 ml
Read more below.
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-10% Off
HOIA has crafted this exquisite gift set especially for you to delight your teacher with a present that will warm their heart and add a sparkle to their eyes! This beautifully curated collection features four luxurious products designed to care for, moisturize, and nourish the skin, adding a touch of radiance to your teacher’s day.
The set includes:
- SASSY CITRUS body scrub, with mood-lifting cinnamon and mandarin scent, 200ml,
- ROSE WATER, which makes the face soft and silky smooth, 50 ml,
- SUPERSTAR restoring  hand cream with mandarin scent, 30ml,
- Calendula LIP BALM.
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HOIA home fragrance diffuser is a stylish design element that fills your home with refreshing and delightful aromas.
The diffuser comes in a 100 ml black glass bottle and includes 10 diffuser sticks, creating a long-lasting and elegant scent experience.
Read more below
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The facial cleansing foam  is a new and effective way to cleanse and remove makeup from your skin daily.
Made with organic Estonian juniper and sage water, the deep cleansing facial foam effectively removes dirt, makeup, and excess oil residue from the skin without drying it.
Deep Cleansing Facial Foam is suitable for normal, oily, and problematic, as well as young skin.
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Organic peppermint water-based facial cleansing and shaving foam  gently removes dirt and excess oil residue from the skin without drying it. The foam is suitable for both shaving and facial cleansing.
The facial foam is perfect for all skin types, including men and young skin.
60 ml and 150 ml
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Organic rose water-based facial cleansing foam effectively removes dirt, makeup, and excess oil residue without drying your skin.
Rose facial foam is suitable for normal and aging skin.
60 ml and 150 ml
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Organically grown peppermint distilled spray for body and face, which cools and soothes the skin, helps alleviate inflammations, and keeps the mind alert.
100 ml
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200 ml
This citrusy and fresh Mojito-scented body scrub enhances all your bathing rituals even more enjoyable!
Virgin Mojito brings you a pleasantly fresh combination of peppermint and lime – the body scrub helps stimulate circulation, cools the skin, aids in removing dead skin cells, and leaves the skin delightfully soft and silky.
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200 ml
A wonderful body scrub with the delightful scent of strawberries and lemons, like a piece of summer – let’s enjoy it together!
Strawberry Margarita body scrub brings you a pleasantly fresh, yet slightly sweet combination of lemon and strawberry – the scrub helps stimulate circulation, cools the skin, helps remove dead skin cells, and like all HOIA body scrubs, leaves the skin wonderfully soft and silky.
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-20% Off
Discover our new gentle natural shampoo, formulated with deeply moisturizing aloe vera, wheat protein (plant-based keratin), locally sourced nettle extract, and argan oil. Designed to nourish, strengthen, and protect hair, this shampoo helps to reduce hair breakage and prevent hair loss while providing essential hydration.
Free from essential oils and fragrances, it is completely scent-free, making it ideal for all hair types, including sensitive scalps.
Available in a 200 ml glass bottle and a 1-liter refill pack.
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-50% Off
Experience the timeless beauty ritual with the HOIA Massage Set, featuring two elegant jadeite stone tools: the Jade Roller and the Gua Sha stone. These traditional tools of Chinese medicine are housed in a beautifully designed box with a magnetic closure, making it a perfect gift for yourself or a loved one.
Embrace the benefits of regular use, which include:
- Enhancing blood circulation and oxygenating facial tissues
- Stimulating cell renewal for youthful skin
- Improving skin texture, elasticity, and complexion
- Reducing wrinkles and preventing fine lines
- Minimizing pores and enhancing overall skin health
- Decreasing under-eye puffiness by improving lymphatic drainage
- Relaxing facial muscles and boosting collagen production
- Increasing the efficacy of your skincare products by improving absorption
Discover the transformative effects of these ancient beauty tools and make them a staple in your skincare regimen.
Continue reading below.
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Two-Phase Eye Makeup Remover helps remove even the most stubborn makeup without detergent. The gentle scent of cucumber and aloe distillates, along with skin-nourishing plant oils, are gentle on your skin and leave it soft after use. The product contains chamomile-rich essential oil distilled from domestic yarrow, which helps balance sebum production in the skin and has toning, soothing, and redness-reducing effects. Makeup remover is suitable for all skin types.
How to use: Shake the bottle before use, then shake the liquid onto a makeup removal pad and gently remove all makeup. The product does not need to be washed off.
50 ml
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Mandarin-scented fast-absorbing hand cream is rich in active ingredients, shea and monoi butter, plant phytosterols, niacinamide, seaweed, aloe, and the powerful multifunctional ingredient ectoin. The hand cream has a rejuvenating, strong skin-renewing, deeply moisturizing effect; it makes hands soft and silky smooth, effectively helps maintain and restore skin moisture balance.
Read more to find out why we believe it’s the best hand cream in the world!
30 ml
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Award-winning fruit acid mask designed to gently exfoliate and renew the skin. It supports collagen production, refines texture, hydrates deeply, and helps reduce pigmentation, breakouts and fine lines. The result is a fresher, smoother, and naturally radiant complexion with a healthy glow.
50 ml
Read more below.
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Highly concentrated rejuvenating beauty elixir that makes the skin radiant, evens out the complexion, makes it more elastic and beautiful. Beauty Shot is rich in active ingredients: low molecular weight hyaluronic acid, niacinamide, vitamin E, vitamin C, and plant-based vitamin A, which together provide a real boost to your facial skin.
Available in 5 ml and 30 ml.
Read more below
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Made from local yarrow and marigold, is quickly absorbed and rich in composition but does not leave the skin greasy. The foot cream contains nourishing shea butter, skin-softening seaweed, plant-derived phytosterols, and other innovative ingredients that effectively help relieve cracks, flakiness, dryness, and keep the skin of the feet in good condition and soft.
In addition to local yarrow and marigold, we have added essential oils of rosemary and peppermint, which have a refreshing and circulation-stimulating effect on the feet.How to use :
Apply a small amount to the feet and massage until absorbed. Suitable for use by men too!25 ml and 50 ml
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This is the traditional massage tool made of nephrite or jadeite stone from ancient Chinese medicine, the Gua Sha stone. Its regular use helps activate skin blood circulation and oxygenate tissues; stimulate skin cell renewal; improve skin texture, elasticity, and complexion; reduce and prevent expression lines and wrinkles; tighten pores and improve overall skin condition; reduce under-eye puffiness; increase collagen production; soothe and relax facial muscles. Using the massage stone after applying serum and creams helps them absorb better and work faster.
The stone comes with an instruction and illustration on how to use it.
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The soothing lavender body scrub cleanses, tones, and upon application massages the skin, removes dead skin cells, and improves circulation, alleviates skin dryness, and moisturizes the skin. Rich in shea butter and coconut oil, which leave the skin soft and silky after use.
200 ml
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Escape to the paradise of HOIA and enjoy delightful aromatherapy every day.
The HOIA home fragrance diffuser is a stylish design element that fills your home with refreshing and inviting aromas.
The diffuser comes in a 100 ml black glass bottle and includes 10 diffuser sticks.
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Escape to the paradise of HOIA and enjoy the uplifting power of aromatherapy every day.
The HOIA home fragrance diffuser is a stylish design element that fills your home with refreshing and inviting scents, creating a cozy and harmonious atmosphere.
The fragrance comes in a 100 ml black glass bottle and includes 10 diffuser sticks.
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Escape to the paradise of HOIA and experience the joy of aromatherapy every day.
The HOIA home fragrance diffuser is a stylish addition to any space, filling your home with refreshing scents and a welcoming atmosphere.
The diffuser comes in a 100 ml black glass bottle and includes 10 diffuser sticks for a long-lasting and balanced fragrance experience.
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An award-winning solid shampoo designed to strengthen, soften, and gently cleanse both hair and scalp. Enriched with locally sourced nettle, oat protein, mineral-rich seawater extract, and nourishing plant oils, it creates a rich lather that leaves hair silky, balanced, and naturally healthy-looking. Suitable for all hair types, this handmade botanical shampoo transforms everyday washing into a refreshing haircare ritual.
80g
Read more below.
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Superfirming Eye Serum Instant Effect is an award-winning firming eye treatment designed to visibly smooth fine lines, reduce puffiness, and brighten tired-looking eyes. Powered by innovative actives like bakuchiol, caffeine, niacinamide, and multi-weight hyaluronic acid, it delivers instant tightening with long-term hydration and skin renewal. The lightweight formula absorbs quickly, leaving the delicate eye area refreshed, firmer, and more radiant.
10 ml
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250 ml
Intimate cleansing gel with a balanced PH cleans your intimate areas while being gentle on your skin.
It contains locally sourced algae and chamomile extract, which help to soothe and moisturize the skin.
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Skin-smoothing Liposomal Face Cream with niacinamide, liposomal botox-like peptides, and hyaluronic acid helps firm, hydrate, and visibly refine the skin. This lightweight yet nourishing formula delivers deep hydration and a smoother, more radiant complexion.
100% natural and vegan.
Read more below.Â
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HOIA women’s bathrobe /kimono is designed for a woman who appreciates boho style, who loves comfort, body-friendly material and timeless, multifunctional clothes. HOIA coat/kimonos are 100% linen material and sewn ready on our paradise island in Saaremaa. Read more below
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Organic Conditioner is a nourishing botanical formula rich in essential fatty acids that hydrate, strengthen, and restore natural shine. Enriched with rhamnoides extract and essential oils, it supports healthy-looking hair while leaving it soft, smooth, and lightweight without heaviness.
Available in 290 ml jar, 1L refill bottle with pump, and 50 ml travel size.Â
Read more below
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50 ml
This face toner is a blend of organic cucumber and hibiscus hydrosols. It is rich in vitamins, minerals and other botanical phytosterols that are beneficial to your skin. Face toner is enriched with hyaluronic acid, aloe and wild algae from Saaremaa, which effectively hydrate all outer skin levels and soothe stressed and dry skin.
This toner has anti-aging properties and helps to smooth out fine lines. It also improves skin elasticity, boost collagen production in skin and brighten up complexion.
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This juicy Watermelon Spray is rich in vitamin C, amino acids and lycopene, which have anti-aging properties, helps to promote cell regeneration and soothe sun-damaged and irritated skin
Watermelon Spray is organic, suitable for vegans, sustainably sourced and preservative-free.
Read more below.
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HOIA homespa gift card is the best gift for a person who appreciates clean and natural body care products. A gift card is a great gift, because the gift recipient can choose the products they like the best.
It is possible to receive the gift card both virtually and packaged in a beautiful gift box. You can choose a gift card worth € 25, € 50, € 75 and € 100.
