For MEN
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-20% Off With HOIA Shower Gel, turn your shower ritual into a relaxing and calming aromatherapy session! This natural shower gel contains organic lavender and Saaremaa camelina oils, which gently cleanse and nourish your skin, leaving it wonderfully moisturized and pleasantly fragrant after washing. Suitable for daily use by both men and women, the lavender essential oil provides stress-relieving and calming effects.
The lavender-scented shower gel is available in a 200 ml black glass bottle, with a 1-liter refill option also available for ordering.
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The fragrant body scrub with Himalayan salt and magnesium offers your skin a nourishing and aromatherapeutic spa experience, leaving your skin nourished and silky soft after use. The body scrub contains organic unrefined shea butter, coconut oil, and aloe extract, which improve skin circulation, relieve dryness, and make the skin silky smooth. The inclusion of magnesium and a carefully selected blend of essential oils helps your body relax and your mind calm down.
200 ml
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The facial cleansing foam  is a new and effective way to cleanse and remove makeup from your skin daily.
Made with organic Estonian juniper and sage water, the deep cleansing facial foam effectively removes dirt, makeup, and excess oil residue from the skin without drying it.
Deep Cleansing Facial Foam is suitable for normal, oily, and problematic, as well as young skin.
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Organic peppermint water-based facial cleansing and shaving foam  gently removes dirt and excess oil residue from the skin without drying it. The foam is suitable for both shaving and facial cleansing.
The facial foam is perfect for all skin types, including men and young skin.
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100 ml
Organically grown peppermint distilled spray for body and face, which cools and soothes the skin, helps alleviate inflammations, and keeps the mind alert.
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200 ml
This citrusy and fresh Mojito-scented body scrub enhances all your bathing rituals even more enjoyable!
Virgin Mojito brings you a pleasantly fresh combination of peppermint and lime – the body scrub helps stimulate circulation, cools the skin, aids in removing dead skin cells, and leaves the skin delightfully soft and silky.
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-20% Off Here is our new gentle natural shampoo with deeply moisturizing aloe, wheat protein, Estonian nettle extract, and argan oil. The shampoo does not contain essential oils and is odorless, making it suitable for everyone.
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Mandarin-scented fast-absorbing hand cream is rich in active ingredients, shea and monoi butter, plant phytosterols, niacinamide, seaweed, aloe, and the powerful multifunctional ingredient ectoin. The hand cream has a rejuvenating, strong skin-renewing, deeply moisturizing effect; it makes hands soft and silky smooth, effectively helps maintain and restore skin moisture balance.
Read more to find out why we believe it’s the best hand cream in the world!
30 ml
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Highly concentrated rejuvenating beauty elixir that makes the skin radiant, evens out the complexion, makes it more elastic and beautiful. Beauty Shot is rich in active ingredients: low molecular weight hyaluronic acid, niacinamide, vitamin E, vitamin C, and plant-based vitamin A, which together provide a real boost to your facial skin.
5 ml
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Made from local yarrow and marigold, is quickly absorbed and rich in composition but does not leave the skin greasy. The foot cream contains nourishing shea butter, skin-softening seaweed, plant-derived phytosterols, and other innovative ingredients that effectively help relieve cracks, flakiness, dryness, and keep the skin of the feet in good condition and soft.
In addition to local yarrow and marigold, we have added essential oils of rosemary and peppermint, which have a refreshing and circulation-stimulating effect on the feet.How to use :
Apply a small amount to the feet and massage until absorbed. Suitable for use by men too!25 ml and 50 ml
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A solid shampoo with strengthening, softening, and cleansing effects, rich in domestic nettle and nettle extract, oat protein, seawater extract, and nourishing plant oils. It foams nicely, makes hair soft and silky, is gentle on your scalp, and is suitable for use on all hair types.
Use the shampoo like soap. Wet your hair and rub the shampoo onto your hair, then wash and rinse thoroughly. Keep in a dry place, placing it in the box only when the shampoo is completely dry.
The solid shampoo is handmade with care and love. Available in a metal tin and without a box.
80g
Read more below.
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-13% Off
The eye serum contains highly effective innovative active substances, vitamins, caffeine, niacinamide, hyaluronic acid, bakuchiol and herbs. This rich cocktail instantly smooths the under-eye area, fine lines, reduce dark circles, and keeps the eye area bright, moisturized and beautiful.
10 ml
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Enriched with hyaluronic acid of three different molecular weights, this formulation binds moisture across the skin’s outer layers, ensuring a bright, plump, and moisturized complexion. It combats the initial signs of aging by smoothing fine wrinkles, enhancing skin elasticity and firmness, and refining skin texture and tone. Additionally, it stimulates collagen production, alleviates skin dryness, flakiness, inflammation, and acne. Free from fragrance, harsh preservatives, or essential oils, it is gentle enough for sensitive skin and It stands out for its non-sticky and fast absorbing formula.
30 ml -
Discover the TRAVEL ESSENTIALS set, featuring three revitalizing products perfect for maintaining your grooming routine on the go. This set includes Organic Shampoo, Organic Hair Balm, and Organic Shower Gel, each specially formulated to keep your hair and body refreshed and nourished.
What’s included:
- Organic Shampoo: Cleanses and hydrates your hair, perfect for daily freshness.
- Organic Hair Balm: Conditions and adds a healthy shine, making styling easier.
- Organic Shower Gel: Energizes and moisturizes your skin, leaving it clean and soft with a pleasant feel.
Packaged in practical 50 ml bottles, these essentials are ideal for carrying to the gym, spa, or while traveling. Designed to suit both men and women, these versatile products ensure you look and feel great wherever you are.
Please note: This set is conveniently packaged without a HOIA gift box.
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-10% Off
Discover the HOIA Men’s Gift Set, designed specifically with men in mind. This collection features three top-used products:
- HOIA Natural Shower Gel (200 ml): Cleanses and refreshes with a gentle formula suitable for all skin types.
- Shaving Foam (60 ml): Provides a smooth, close shave with its rich, creamy texture.
- Lemongrass Shampoo (200 ml): Invigorates the scalp while strengthening hair with its refreshing lemongrass scent.
Elegantly packaged in a stylish gift box, this set makes a thoughtful and practical gift for men of any age, perfect for any occasion.
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Babyface is fast absorbing serum for men with super-moisturizing powers, made from organic cucumber plant water and enriched with hyaluronic acid, aloe and allantoin, local algae extract, which in combination moisturize and tighten the skin, soothe skin irritations after shaving and leave the skin silky smooth and soft. Read more below.
30 ml
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5.5 ml
HOIA’s lip balm is made from organically grown marigolds in Saaremaa, offering particularly nourishing care for your lips. The lip balm effectively moisturizes the lips and helps keep them healthy.
There are two options available – the classic lip balm and the version with a gentle pink shine. (The pink-shine version contains natural mineral mica.)
PS! The lip balm is currently packaged in a white container.
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A little tangerine, a little wintergreen, a jolt of magnesium, some eucalyptus, some honey and moisturizing aloe, and plenty of Himalayan salt and your feet are popped up after a long day at work! All the best and best foot bath salt offers an invigorating boost to your feet and a pleasant aromatherapy for your senses. Aloe and honey make the legs so pleasantly soft, and magnesium helps the muscles relax.
The product is packaged in a 250 ml bottle.
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Marigold tray is for the care of dry, inflamed and scaly skin. The ointment is made from saaremaa organically grown marigolds, shea butter and unrefined oils rich in various fatty acids. Essential oils of cuckoo gold and lavender have been added to the ointment, which help the skin to recover faster; beeswax, which protects the skin from cold minus degrees and wind.
Marigold ointment is suitable for use on extremely dry, scaly, braiding and irritated skin – lips, under the nose and elsewhere. Read on below.
The product is packaged in 15 ml and 50 ml aluminum jars.
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Hoia bathrobe/ kimono is for men who value comfort, body-friendly material and timeless, multifunctional clothing. HOIA coat/kimonos are 100% linen material and sewn ready on our paradise island in Saaremaa. The male kimono is in gray color. The kimono has loops on the sides from which the belt passes through – so it will not be lost. The male kimono corresponds to the size L-XL.
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Luxury HOIA cosmetics bag for your home spa favorites. The cosmetic bag is black in color and carries the HOIA logo embroidered with gold thread and on the other side the message “I CHOOSE to be happy”, which reminds us that happiness and joy do not come from the outside – it is generated to feel within us just when we choose to be happy!
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-33% Off
Organic Conditioner contains lots on useful fatty acids that moisturize and nourish you hair. The hair conditior is enriched with rhamnoides extract which strengthens the hair and adds shine. Its rich complex of essential oils helps to stimulate hair growth and imporves blood circulation to the scalp.
How to use: Â Apply the conditioner to wet hair, let it sit for a few minutes and rinse off with water. You can also use the conditioner as a hair mask
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This fast absorbing Elixir consists hyaluronic acid (HA) with 3 different molecular weight guarantees the maximum hydration effect in 3 outer skin layers to keep your skin hydrated, plum and firm. Elixir is based on hibiscus hydrosol, which is known to have powerful toning and skin tightening effects. Elixir is enriched with soothing coconut water and aloe, skin smoothing algae and vitamiin-rich raw honey from Saaremaa. HA Elixir helps to reduce first aging signs by smoothing fine lines, reducing saggy skin, improving skin elasticity, texture and complexion. Elixir alleviates dry, flaky, inflammable, acne prone skin and other skin conditions.
How to use: Â Apply 3 drops of elixir onto clean face and massage until absorbed, use up to 2 times a day. Suitable for all skin types.
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Peat, having settled in ancient Estonian bogs for thousands of years, has almost mystical healing abilities. Peat mask balances the skin and helps stabilise oil production – either increase or decrease the process depending on what the skin needs. It helps to decelerate aging processes, is deep cleansing, moisturising and effective in removing toxins, leaving your skin smooth and toned. Peat is ideal for weekly skin care and can be used on face, scalp and body to maintain a healthy balanced skin. Mask may cause temporary redness, which is a sign of its effectiveness.
How to use: Apply a thick layer of peat on clean skin, leave it on for 10-15 minutes and then rinse off with warm water. Do not let the mask dry! In case it gets too dry, massage it gently with wet fingers. Store in a dark cool place (max +20°C)
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-20% Off
HOIA Shower Gel turns your washing ritual into an exciting experience! The natural shower gel gently cleanses and cares for your skin and leaves it pleasantly moisturized after washing. Shower gel has a fresh aroma and is suitable for everyday use by both men and women.
Shower gel is available in a 200 ml black glass bottle and can also be ordered in a 1 liter refill package.
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50 ml
This face toner is a blend of organic cucumber and hibiscus hydrosols. It is rich in vitamins, minerals and other botanical phytosterols that are beneficial to your skin. Face toner is enriched with hyaluronic acid, aloe and wild algae from Saaremaa, which effectively hydrate all outer skin levels and soothe stressed and dry skin.
This toner has anti-aging properties and helps to smooth out fine lines. It also improves skin elasticity, boost collagen production in skin and brighten up complexion.
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50 ml
The mild cucumber-smelling gel is a deep moisturizing, soothing and emollient skin care product that is suitable for use on the body, hair, scalp and face. Aloe gel has a slightly cooling effect, is quickly absorbed and does not leave the skin sticky. The product soothes irritated, itchy and reddened skin, helps superficial skin injuries heal faster, relieves sunburn and a number of different skin problems.
Read more below
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90 g
This luxurious chocolate treatment offers real nourishment to your body, aromatherapy that appeals to your senses, exfoliates and nourishes your skin. Body chocolate contains homemade high-quality chocolate, mint oil, natural exfoliating particles and super nutritious shea butter. All ingredients of body chocolate are of organic origin and 100% natural.
Read more below.
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-20% Off
Organic shampoo with a fresh lemongrass smell contains deep moisturizing aloe vera and lemongrass essential oil, which has anti-dandruff properties, is perfect for hair that quickly becomes oily, strengthens the structure of the hair and has antibacterial properties. It is said that lemongrass essential oil also helps to fight lice.
Shampoo is natural and it does not contain sulfates and therefore will not dry your scalp. Shampoo is free from parabens, mineral oils, silicones, sulfates, synthetic preservatives and fragrances.
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50 ml
Organic Face Exfoliator SUPERSMOOTH is a mild-smelling facial care product with a delicate composition that contains 100% natural ingredients. The exfoliator has been enriched with deep moisturizing aloe juice extract, skin-softening Saaremaise algae extract and soothing coconut water.
Facial Scrub leaves skin clean, moisturized and silky smooth.
Read more below
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-20% Off
Fresh-smelling Organic Shampoo with Lavender & Rosemary contains aloe vera, which has a deep moisturizing effect and a mixture of essential oil. This Shampoo helps to stimulate hair growth, balance the work of the sebaceous glands, improve the blood supply to the scalp and keep it healthy.
Shampoo is natural and it does not contain sulfates and therefore will not dry your scalp. Shampoo is free from parabens, mineral oils, silicones, sulfates, synthetic preservatives and fragrances.
Read more below
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-20% Off
Fresh Peppermint scented organic Shampoo contains deep moisturizing aloe vera and a power-filled blend of essential oils. Shampoo contains a refreshing and cooling mint essential oil that stimulates hair growth; bergamot essential oil, which softens the hair; and tea tree oil, which has antibacterial properties.
Shampoo is natural and it does not contain sulfates and therefore will not dry your scalp. Shampoo is free from parabens, mineral oils, silicones, sulfates, synthetic preservatives and fragrances.
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100 mlÂ
Cucumber Spray is 100% natural, organic and preservative-free refreshing mist. It is ideal for using on your face, body and hair. Cucumber Spray helps to cool, refresh and soothe irritated and burnt skin. It is distilled from a fresh cucumber using a method, which allows to captivate cellular water into the product. This cellular water is rich in minerals, phytosterols, antioxidants and countless other natural botanical chemicals, which makes this product highly conditioning and toning beauty-elixir in your cosmetic bag.
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This foot scrub contains 3 natural exfoliating agents, which are all in di erent sizes: sugar, Himalayan salt and pumice powder. This combination efectively removes dead skin cells and improves your circulation through micro-massage while scrubbing. Foot scrub is rich unrefined shea butter and coconut oil, which leave your feet soft and silky smooth.
75 ml
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100 ml
Organic Tea Tree water is an ideal for problematic and oily skin, which is prone to acne. Tea tree water has antibacterial properties, which help to clear blemishes, soothe red, irritated and itchy skin. Tea tree water refreshes, tones and helps to improve the overall appearance of your skin. Product does not dry your skin.
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100 ml
Deeply moisturizing aloe water is a really universal and multifunctional product, which is suitable for all types of skin. Use this Aloe water to hydrate, soften and refresh your body, face, hair and scalp. It helps to treat inflammatory, red and irritated skin, relieve acne, burns, rashes and other skin problems.
Read more below
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30 ml
Organic lip scrub contains three edible ingredients: organic unrefined coconut oil, organic unrefined cocoa butter and organic cane sugar. You can use lip scrub everywhere and at any time, because after scrubbing you don`t have to wash the sugar off, you can just lick it form your lips, because all of the ingredients are edible.
Read more below
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50 ml
Peppermint scented face cream can be used after shaving or on daily basis. It is rich in essential fatty acids, vitamins and skin boosting herbal components that alleviate different kind of skin problems. It also contains anti-aging argan oil which helps reduce fine lines and protects from untimely aging. This product does not contain water, which makes it suitable to use in cold climate as well.
Read more below
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HOIA Beard Oil is based on fresh organic argan oil, beard serum is a luxorious oil for bearded gentlemen, who value natural and effective man care products. Beard Oil accelerates beard growth, nourishes and moisturizes beard and skin beneath.Oil absorbs quickly, relieves dry and flaky skin, redness and irritation, it leaves your beard soft and easily manageable.
30 ml or 100 ml
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Extremely invigorating coffee peppermint scrub cleans, tones and massages your skin, it removes dead skin cells and help to alleviate dry and flaky skin. It is rich in unrefined organic shea butter and coconut oil, which leave your skin soft, moisturized and silky smooth. Fresh ground coffee beans have a high caffeine content, which is known to help prevent cellulite. Peppermint essential oil is refreshing, uplifting and invigorating.
200 ml
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This Juniper and Rosemary body scrub smells like Saaremaa; it cleans, tones and massages your skin, removes dead skin cells and helps to alleviate dry and flaky skin. It is rich in unrefined organic shea butter and coconut oil, which leave your skin soft, moisturized and silky smooth. Rosemary and juniper berry essential oils relaxes sore muscles and invigorate your body and soul. It consists local juniper berries, especially enjoyable in sauna!
200 ml
