PRODUCT CATALOGUE
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14,90 €
Deliciously smelling body scrub cleans, tones and while applying massages your skin, it removes all dead skin cells and helps to alleviate dry and flaky skin. It is rich in organic unrefined shea butter and coconut oil, which leave your skin soft and silky smooth. The aroma of citrus essential oils are extremely uplifting and they help to fight fatigue.
200 ml
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14,90 €
Extremely invigorating coffee peppermint scrub cleans, tones and massages your skin, it removes dead skin cells and help to alleviate dry and flaky skin. It is rich in unrefined organic shea butter and coconut oil, which leave your skin soft, moisturized and silky smooth. Fresh ground coffee beans have a high caffeine content, which is known to help prevent cellulite. Peppermint essential oil is refreshing, uplifting and invigorating.
200 ml
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14,90 €
This refreshing body scrub captures the essence of Saaremaa, blending the invigorating scents of juniper and rosemary. It deeply cleanses, tones, and massages the skin while effectively removing dead skin cells and alleviating dryness and flakiness.
Rich in unrefined organic shea butter and coconut oil, this scrub provides intense hydration, leaving the skin soft, nourished, and silky smooth. The essential oils of rosemary and juniper berry help to relax sore muscles while energizing both body and mind.
Infused with locally sourced juniper berries, this scrub is especially enjoyable in the sauna, making it a perfect addition to your spa-like self-care routine.
200 ml
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14,90 €
Bali Spa body scrub is inspired by the sensual scents of Bali, which are known to enrich your love life, calm your mind and body. This body scrub is designed to create an ultimate spa-experience at your own home –therapeutic essential oils filling your bathroom with sensual aroma; invigorating massage while scrubbing and that silky-soft skin after you are finished… It makes you feel that you just stepped out of your favorite spa!
200 ml
Read more below
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15,90 €
200 ml
Anti Cellulite Body Scrub Beach Bum is designed to eliminate cellulite, but is also suitable for daily refreshment on the skin. The exfoliator is rich in caffeine and powerful essential oils, which, together with the micro-massage produced by peeling, help to expel water and residues, tone the skin, improve blood circulation, fight cellulite and make the skin firmer. Read more below
Read more below
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17,90 €
90 g
This luxurious chocolate treatment offers real nourishment to your body, aromatherapy that appeals to your senses, exfoliates and nourishes your skin. Body chocolate contains homemade high-quality chocolate, mint oil, natural exfoliating particles and super nutritious shea butter. All ingredients of body chocolate are of organic origin and 100% natural.
Read more below.
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14,90 €
The very first HOIA product and still one of the most popular.
This invigorating lemongrass body scrub deeply cleanses, tones, and exfoliates, leaving the skin smooth and refreshed. Formulated with organic unrefined shea butter and coconut oil, it provides intense hydration and nourishment, making it ideal for dry, flaky, or irritated skin.
It gently removes dead skin cells, helping to tone and revitalize the skin while keeping it soft and moisturized. The fresh, citrusy scent of lemongrass adds an energizing touch, making every use a refreshing experience. A must-have for smooth and healthy-looking skin.
200 ml
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14,90 €
200 ml
A wonderful body scrub with the delightful scent of strawberries and lemons, like a piece of summer – let’s enjoy it together!
Strawberry Margarita body scrub brings you a pleasantly fresh, yet slightly sweet combination of lemon and strawberry – the scrub helps stimulate circulation, cools the skin, helps remove dead skin cells, and like all HOIA body scrubs, leaves the skin wonderfully soft and silky.
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14,90 €
200 ml
This citrusy and fresh Mojito-scented body scrub enhances all your bathing rituals even more enjoyable!
Virgin Mojito brings you a pleasantly fresh combination of peppermint and lime – the body scrub helps stimulate circulation, cools the skin, aids in removing dead skin cells, and leaves the skin delightfully soft and silky.
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14,90 €
The fragrant body scrub with Himalayan salt and magnesium offers your skin a nourishing and aromatherapeutic spa experience, leaving your skin nourished and silky soft after use. The body scrub contains organic unrefined shea butter, coconut oil, and aloe extract, which improve skin circulation, relieve dryness, and make the skin silky smooth. The inclusion of magnesium and a carefully selected blend of essential oils helps your body relax and your mind calm down.
200 ml
ORGANIC WHIPPED BODY BUTTERS
Our whipped body butters are made with organic unrefined shea and coconut butters, cold-pressed botanical oils from around the world, and aromatherapeutic organic essential oils. They leave your skin feeling soft and silky smooth. All of our whipped body butters (Body Whips) are 100% natural and come in 200 ml PET containers. They are sensitive to heat and temperatures above 25°C, as prolonged exposure can melt them into a more liquid form. For this reason, they require careful handling and are not ideal for hot climates.
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20,90 €
Virgin Goddess is the innocent sisterhood of HOIA’s sparkling body whip Golden Goddess, or lime-tangerine-scented body balm whipped with carrot oil, which gives the skin a light complexion when applied. Body foam moisturizes the skin deeply, leaving it soft and silky after use. Body foam is rich in unrefined shea butter, coconut fat, cocoa butter, vitamin E and vegetable oils that help prevent and reduce stretch marks, stimulate capillary blood circulation, improve skin elasticity and texture.
200ml
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20,90 €
Bali Love Body whip is inspired by the sensual scents of Bali, which are known to enrich your love life, calm your senses, mind and body. Bali Love Body whip is a wonderful body balm, which in contact with skin melts into super-nutritious, conditioning and fast absorbing body oil.
Body whip helps to relieve dry and flaky skin conditions, prevent and reduce the appearance of stretch marks, keep your skin deeply moisturized, healthy looking and silky smooth.
200 ml
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20,90 €
This citrusy, fast-absorbing body whip helps to prevent stretch marks while soothing dry, red, and flaky skin. Rich in unrefined shea butter, coconut oil, cocoa butter, and other plant-based oils, it deeply moisturizes, protects against environmental stress, and promotes healthy skin.
Infused with lemongrass essential oil, it provides a refreshing aroma that helps to reduce stress and uplift the senses. Perfect for daily use to keep skin soft, smooth, and nourished.
200 ml
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20,90 €
This body whip with especially soft texture is rich in unrefined shea butter, coconut oil, cocoa butter and other plant-based oils, which moisturize your skin, protect it from environmental stress and help to maintain healthy skin. Coconut body whip has anti-inflammatory properties, it reduces redness, alleviates dry and flaky skin, helps to prevent stretch marks and improves skin elasticity.
This body whip is ideal for babies, pregnant women and for those with sensitive skin.
200 ml
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12,90 €
This body cream with especially soft texture is rich in unrefined shea butter, coconut oil, cocoa butter and other plant-based oils, which moisturize and protect your skin. Baby cream has anti-inflammatory properties and it helps to alleviate redness, flaky and dry skin leaving it soft and hydrated. This body cream is ideal for babies, pregnant women and for those with sensitive skin.
75 ml
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20,90 €
Refreshing body whip with a soft texture is deeply moisturizing and leaves your skin soft and silky smooth. It is rich in unrefined shea butter, coconut oil, cocoa butter, E-vitamin and other plant-based oils, which hydrate and moisturize your skin, help to improve the texture and elasticity of your skin, alleviate different types of skin problems, reduce redness and flaky skin. Grape seed oil helps to tone and tighten your skin.
200 ml
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12,90 € – 20,90 €
Golden Goddess is a shimmering whipped body balm, which leave your skin luxuriously shimmering and silky smooth. It is scented with lime and tangerine essential oils. Shimmer Body whip is rich in organic unrefined shea butter, coconut oil, cocoa butter, E-vitamin and a blend of plant based oils, which effectively help to moisturize and soften your skin. This body whip alleviates dry and flaky skin, reduces redness, helps improve the appearance of stretchmarks and the texture and elasticity of your skin. The shimmering particles in this product are plastic-free and of mineral origin, they do not harm environment.
200 ml
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12,90 €
Whipped body cream for babies with especially soft texture is rich in unrefined shea butter, coconut oil, cocoa butter and other plant-based oils, which effectively moisturize and soften skin. This product alleviates flaky and dry skin, it contains natural zinc oxide, which helps to alleviate diaper rash, reduce redness and protect skin from environmental stress. Suitable for sensitive skin and babies.
75 ml
Shimmering Collection
HYPNOSIS!
The HYPNOSIS! collection features products made with carefully selected herbal oils, essential oils, and environmentally friendly shimmering particles such as mica and fluorphlogopite. All products in the collection are suitable for vegans, except for the lip balm, which contains beeswax.
These shimmering products don’t just make your skin glow — they also nourish it with organic oils, plant-based waters, hyaluronic acid, and other natural ingredients.
P.S. The shimmering particles used are plastic-free, mineral-based, and environmentally safe.
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17,90 €
Luxurious chocolate treatment in your home.
Shimmering Body chocolate will melt in contact with skin, it is rich in organic cocoa powder, unrefined shea and cocoa butter nurturing your skin with vitamins and essential fatty acids. Body chocolate helps to avoid and repair stretchmarks, effectively moisturize your skin by leaving it soft and silky smooth. The mineral sparkly particles give your skin shimmering glow.
90 g
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15,90 €
Überblingen is a super shimmering body scrub with a tropical mandarin and flower (ylang-ylang) aroma. Shimmer Scrub is rich in organic unrefined shea butter and coconut oil, which effectively moisturize, hydrate and soften your skin; it contains sugar and Himalayan salt, which help to scrub away all impurities and dead skin cells leaving your skin soft and silky smooth. There is no need to use a moisturizer after using this scrub.
200 ml
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12,90 € – 20,90 €
Golden Goddess is a shimmering whipped body balm, which leave your skin luxuriously shimmering and silky smooth. It is scented with lime and tangerine essential oils. Shimmer Body whip is rich in organic unrefined shea butter, coconut oil, cocoa butter, E-vitamin and a blend of plant based oils, which effectively help to moisturize and soften your skin. This body whip alleviates dry and flaky skin, reduces redness, helps improve the appearance of stretchmarks and the texture and elasticity of your skin. The shimmering particles in this product are plastic-free and of mineral origin, they do not harm environment.
200 ml
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6,90 €
5,5 ml
Shimmering Lipbalm with mandarin aroma protects lips from sun, wind and environmental, it nourishes and moisturizes lips effectively leaving your lips shimmering! Lipbalm contains unrefind shea butter, cocoa butter, raspberry seed oil with natural sun protectin, lip-protecting beewax, amazing argan oil and tropical mandarin essential oil. Lipbalm helps to keep you lips healthy, soft and silky smooth. Shimmering particles in the product are plastic-free and of mineral origin, they do not harm environment.
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16,90 € – 26,90 €
Lightly bronzing Body oil CELEBRATION is fast absorbing complex of carefully chosen plant based oils, which leave your skin soft, silky smooth and shimmering. Body oil nourishes your skin with beta carotene and vitamins, protects it from untimely ageing and harmful effects of the sun. Body oil has a natural SPF (estimated SPF 20), it is enriched with argan oil and E-vitamin, which help to improve elasticity, texture and appearance of stretchmarks.
100 ml
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Body Glam is designed for women who want it all! It will leave your skin hydrated, silky soft and gives your skin a nice suntouched shimmering glow. This cocktail is based on organic apple, hibiscus and watermelon hydrosols, which give the product a natural fruity smell and pamper your skin with botanical vitamins, phytosterols, minerals and antioxidants.
The product is packaged in a glass bottle with a 50 ml pump cap.
Read more below
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7,90 € – 16,90 €
200 ml
Unicorn Dust body scrub is a moisturizing scrub that leaves your skin silky soft and luxuriously sparkling.. This scrub is rich in organic unrefined shea butter and coconut oil, which effectively moisturize, hydrate and soften your skin; it contains sugar, which offers your skin a nice and stimulating massage. Unicorn Dust has a mood-boosting aroma.
Read more below
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13,90 € – 20,90 €
200 ml
The alluring coffee-mint-chocolate scented body mask gives the skin real spa pleasure! The body mask contains handmade organic chocolate, which provides the skin with a nourishment rich in vitamins and antioxidants; the peppermint oil contained in it stimulates and cools the skin; exfoliating blades of three different sizes provide a stimulating micromassage on the skin when applied to the mask; Coffee stimulates blood circulation. The nourishing luxurious chocolate spa experience leaves the skin silky soft and beautifully sparkly.
Read more below
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29,90 €
With a luxurious formula and a gentle citrus scent, this body cream is packed with vitamins, antioxidants, and essential fatty acids. It offers deep hydration, absorbs quickly into the skin, and keeps it moisturized and nourished for a long time.
The body cream is enriched with powerful antioxidants like pomegranate and seaweed extracts, as well as Vitamins C and E, which help protect the skin from environmental damage and neutralize free radicals. Ingredients like aloe vera, hyaluronic acid, and niacinamide effectively relieve dryness, stimulate collagen production, and maintain skin elasticity. Seaweed and plant extracts help firm and tone the skin.
Natural mineral shimmer particles leave the skin with a beautiful glow.
The product is packaged in a 100 ml bottle with a pump.
The same body cream formula is also available without shimmer; you can find the Paradise Body Cream here.
Read more below.
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25,90 €
A fast-absorbing body oil with a silver shimmer, enriched with valuable plant-based oils that nourish the skin with essential fatty acids, leaving it soft and supple. The body oil is enriched with Vitamin E and Vitamin C, which help protect the skin against free radicals and premature aging.
The Shimmering Oil FAIRY DUST contains silver mineral shimmer particles that leave the skin beautifully radiant and glowing. The shimmer particles are of mineral origin, environmentally friendly, and free from microplastics.
The body oil has a delicate citrus scent, featuring organic, mood-lifting bergamot and lime essential oils. The shimmering oil is suitable for year-round use.
100 ml
Read more below.
SPRAYS
HOIA sprays are organic, vegan-friendly, sustainably sourced, and free from preservatives. They are made with cellular water extracted from fresh plants, which is naturally rich in minerals, phytosterols, antioxidants, and a wide range of beneficial botanical compounds.
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16,90 €
100 ml
Organic Tea Tree water is an ideal for problematic and oily skin, which is prone to acne. Tea tree water has antibacterial properties, which help to clear blemishes, soothe red, irritated and itchy skin. Tea tree water refreshes, tones and helps to improve the overall appearance of your skin. Product does not dry your skin.
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19,90 €
Deeply moisturizing aloe water is a really universal and multifunctional product, which is suitable for all types of skin. Use this Aloe water to hydrate, soften and refresh your body, face, hair and scalp. It helps to treat inflammatory, red and irritated skin, relieve acne, burns, rashes and other skin problems.
100 ml
Read more below
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11,90 € – 16,90 €
Organic Rose water moisturizes, freshens and softens skin, it has skin strengthening effect and it helps to reduce fine lines, renew skin cells and even up skin complexion. Rose water is suitable for all skin types. It helps preserve the skin PH level, alleviate irritated and and burned skin and helps to reduce acne.
100 ml
Read more below
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11,90 € – 16,90 €
This juicy Watermelon Spray is rich in vitamin C, amino acids and lycopene, which have anti-aging properties, helps to promote cell regeneration and soothe sun-damaged and irritated skin
Watermelon Spray is organic, suitable for vegans, sustainably sourced and preservative-free.
Read more below.
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19,90 €
100 ml
Cucumber Spray is 100% natural, organic and preservative-free refreshing mist. It is ideal for using on your face, body and hair. Cucumber Spray helps to cool, refresh and soothe irritated and burnt skin. It is distilled from a fresh cucumber using a method, which allows to captivate cellular water into the product. This cellular water is rich in minerals, phytosterols, antioxidants and countless other natural botanical chemicals, which makes this product highly conditioning and toning beauty-elixir in your cosmetic bag.
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11,90 €
50 ml
Vanilla Mist is an aromatic beauty elixir that has softening, moisturizing and toning effect on the skin. Spray is suitable for use on the face, body and hair. The spray has antibacterial properties, it tightening pores, balances the pH of the skin and helps to relieve the symptoms of acne.
Read more below.
FACE CLEANSING
HOIA facial cleansers are gentle enough for sensitive skin and most are free from added essential oils. They effectively cleanse your skin and remove makeup, making them perfect for daily use.
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9,90 € – 19,90 €
The facial cleansing foam is a new and effective way to cleanse and remove makeup from your skin daily.
Made with organic Estonian juniper and sage water, the deep cleansing facial foam effectively removes dirt, makeup, and excess oil residue from the skin without drying it.
Deep Cleansing Facial Foam is suitable for normal, oily, and problematic, as well as young skin.
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9,90 € – 19,90 €
Organic peppermint water-based facial cleansing and shaving foam gently removes dirt and excess oil residue from the skin without drying it. The foam is suitable for both shaving and facial cleansing.
The facial foam is perfect for all skin types, including men and young skin.
60 ml and 150 ml
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12,90 €
Two-Phase Eye Makeup Remover helps remove even the most stubborn makeup without detergent. The gentle scent of cucumber and aloe distillates, along with skin-nourishing plant oils, are gentle on your skin and leave it soft after use. The product contains chamomile-rich essential oil distilled from domestic yarrow, which helps balance sebum production in the skin and has toning, soothing, and redness-reducing effects. Makeup remover is suitable for all skin types.
How to use: Shake the bottle before use, then shake the liquid onto a makeup removal pad and gently remove all makeup. The product does not need to be washed off.
50 ml
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7,90 € – 19,90 €
This make-up removing oil is 100% natural with soft texture and no aroma. It contains watermelon seed oil, which is rich in essential fatty acids; apricot seed oil, which is rich in vitamin A and alleviates skin irritation; and Jojoba oil, which contains natural collagen.
Make-up removing oil efficiently removes all make-up and impurities, it does not clog up pores.
Read more below
FACE CARE
Our product range covers all skin types — there’s something for everyone. We offer effective solutions for acne, anti-aging treatments, and products for dry or sensitive skin. In this category, you’ll find face masks, exfoliators, serums, facial oils, eye care, and more.
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16,90 € – 29,90 €
This luxurious facial serum is based on fresh and organic anti-aging argan oil form Marocco, which is extremely high with vitamin E content and suitable for all the skin types. Serum is a powerful blend of carefully selected valuable plant-based oils which will help to improve the condition of your skin and maintain it healthy, glowing and vibrant.
Read more below
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16,90 € – 29,90 €
Face serum Repair is a non-comedogenic and fast absorbing face oil, which is designed to help acne-prone, dry and oily, flaky, inflammatory, and troubled skin, but it is also suitable for treating dark spots and eczema. The superstars of this serum are olive squalene and black seed oil, which are known to balance skin’s oil production, fade dark spots and acne scars, alleviate inflammatory skin conditions and other skin problems.
Read more below.
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12,90 €
7 ml
This rich Brow Serum stimulates the hair growth, helps to keep your brows hydrated, nourished and healthy looking. Brow Serum nourishes your brows with essential fatty acids, vitamins and minerals. This serum contains a blend of powerful ingredients such as black seed oil, ricinus oil, pomegranate oil and gamma – linolenic acid. Brow Serum is enriched with peppermint and rosemary essential oils which help to improve circulation in your brow area.
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9,90 € – 29,90 €
Peat, having settled in ancient Estonian bogs for thousands of years, has almost mystical healing abilities. Peat mask balances the skin and helps stabilise oil production – either increase or decrease the process depending on what the skin needs. It helps to decelerate aging processes, is deep cleansing, moisturising and effective in removing toxins, leaving your skin smooth and toned. Peat is ideal for weekly skin care and can be used on face, scalp and body to maintain a healthy balanced skin. Mask may cause temporary redness, which is a sign of its effectiveness.
How to use: Apply a thick layer of peat on clean skin, leave it on for 10-15 minutes and then rinse off with warm water. Do not let the mask dry! In case it gets too dry, massage it gently with wet fingers. Store in a dark cool place (max +20°C)
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21,90 € – 39,90 €Rated 5.00 out of 5
Hyaluronic Acid Elixir Kleopatra comes in a luxurious glass dropper bottle and features a fast-absorbing complex of hyaluronic acid with three different molecular weights. The elixir is based on hibiscus hydrosol – a powerful natural source of alpha hydroxy acids.
It is enriched with skin-smoothing and softening algae extract and deeply hydrating aloe vera.
Available in 15 ml and 30 ml glass bottles.
Read more below
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15,90 € – 29,90 €
The light-reflecting HOIA BB cream with a lightweight composition helps to harmonize the skin tone, and the reflective particles contained in it help hide small imperfections on the skin. Our BB cream moisturizes and nourishes the skin and has a light coverage.
Our BB cream has a universal tone and is suitable for most skin tones. The cream with an airy consistency is suitable for use as a harmonizing cream or under a make-up cream to moisturize the skin and provide better coverage.
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15,90 € – 29,90 €
Blueberry Boost, a waterless face cream with a soothing effect, provides effective nourishment, moisturization and plenty of vitamins for your skin. The star components of the cream are blueberry and kiwi seed oil rich in antioxidants, which help restore damaged skin, protect it from the harmful effects of the environment, nourish the skin with essential fatty acids, improve its elasticity and complexion, keep your face radiant and your skin soft. Read more below
50 ml
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29,90 €
Nordic Glow, a vitamin-rich face cream created for Nordic skin, provides effective hydration for your skin, improves the appearance of dry and lifeless skin, helps to restore the skin’s natural protective barrier, accelerates the renewal of skin cells and leaves your skin silky soft and complexion radiant. Read more below
50 ml
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16,90 €
50 ml
This face toner is a blend of organic cucumber and hibiscus hydrosols. It is rich in vitamins, minerals and other botanical phytosterols that are beneficial to your skin. Face toner is enriched with hyaluronic acid, aloe and wild algae from Saaremaa, which effectively hydrate all outer skin levels and soothe stressed and dry skin.
This toner has anti-aging properties and helps to smooth out fine lines. It also improves skin elasticity, boost collagen production in skin and brighten up complexion.
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24,90 €
30 ml
HOIA Strawberry seed oil is cold-pressed and unrefined beauty elixir, which helps to keep your skin healthy looking, nourished and smooth. It is fast absorbing and rich in omega 3 and 6 fatty acids, which help to relieve different skin problems such as dry, flaky, irritated skin and other skin conditions. It has a high ellagic acid content with wonderful anti-aging properties: it helps to smooth out wrinkles, relieve UV damage, stimulate collagen production, improve elasticity.
Read more below
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16,90 € – 29,90 €
Sundrops Superserum is a luxurious blend of fast absorbing oils, which gives your face a subtle suntouched complexion and keeps your skin healthy and glowing. Superserum helps to protect skin from environmental stress and it has a natural sunblock, estimated at SPF 25.
The product is available in two sizes in a glass bottle with a drip of 15 ml and 30 ml.
Read more below.
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39,90 €
The eye serum contains highly effective innovative active substances, vitamins, caffeine, niacinamide, hyaluronic acid, bakuchiol and herbs. This rich cocktail instantly smooths the under-eye area, fine lines, reduce dark circles, and keeps the eye area bright, moisturized and beautiful.
10 ml
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24,90 €
This is the traditional massage tool made of nephrite or jadeite stone from ancient Chinese medicine, the Gua Sha stone. Its regular use helps activate skin blood circulation and oxygenate tissues; stimulate skin cell renewal; improve skin texture, elasticity, and complexion; reduce and prevent expression lines and wrinkles; tighten pores and improve overall skin condition; reduce under-eye puffiness; increase collagen production; soothe and relax facial muscles. Using the massage stone after applying serum and creams helps them absorb better and work faster.
The stone comes with an instruction and illustration on how to use it.
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14,90 € – 49,90 €
Highly concentrated rejuvenating beauty elixir that makes the skin radiant, evens out the complexion, makes it more elastic and beautiful. Beauty Shot is rich in active ingredients: low molecular weight hyaluronic acid, niacinamide, vitamin E, vitamin C, and plant-based vitamin A, which together provide a real boost to your facial skin.
Available in 5 ml and 30 ml.
Read more below
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24,90 €
The mask containing fruit acids helps to exfoliate dead skin cells, while simultaneously stimulating the production of new skin cells and collagen in the skin. The mask helps moisturize the skin, prevent the formation of pigmentation spots, alleviate acne, smooth out superficial wrinkles, make the skin more elastic, and give the complexion a fresh and radiant appearance.
50 ml
Read more below
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29,90 €
Introducing Bon Appetit, a vitamin serum boasting a rich composition and remarkable efficacy. Infused with bakuchiol, a botanical alternative to retinol derived from babchi seeds, this serum nurtures the skin without causing irritation. Bakuchiol mimics retinol’s collagen-stimulating effects, firming the skin, improving elasticity, and promoting renewal while harmonizing tone and alleviating hyperpigmentation. Enriched with vitamins E and C, this serum provides potent antioxidant protection, combating free radicals and UV damage. Siberian cedar pine seed oil, rich in essential fatty acids, addresses dryness, flakiness, and inflammation, offering relief from acne and other skin concerns. Sandalwood and frankincense essential oils enhance the serum’s anti-aging and skin-enhancing properties.
15 ml
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-50% Off
49,90 €Original price was: 49,90 €.24,90 €Current price is: 24,90 €.Experience the timeless beauty ritual with the HOIA Massage Set, featuring two elegant jadeite stone tools: the Jade Roller and the Gua Sha stone. These traditional tools of Chinese medicine are housed in a beautifully designed box with a magnetic closure, making it a perfect gift for yourself or a loved one.
Embrace the benefits of regular use, which include:
- Enhancing blood circulation and oxygenating facial tissues
- Stimulating cell renewal for youthful skin
- Improving skin texture, elasticity, and complexion
- Reducing wrinkles and preventing fine lines
- Minimizing pores and enhancing overall skin health
- Decreasing under-eye puffiness by improving lymphatic drainage
- Relaxing facial muscles and boosting collagen production
- Increasing the efficacy of your skincare products by improving absorption
Discover the transformative effects of these ancient beauty tools and make them a staple in your skincare regimen.
Continue reading below.
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24,90 €
HOIA award-winning Acne Gel is an effective solution for alleviating pimples, blackheads, clogged pores, and acne. Infused with potent plant extracts, essential oils, salicylic acid, and other active ingredients, this gel works synergistically to prevent breakouts, reduce swelling and redness, and significantly accelerate the healing process of blemishes! The product helps diminish pore size and regulate sebum production.
15 ml
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24,90 € – 44,90 €
A high-concentration Vitamin C super serum that brightens the complexion, evens out skin tone, and makes the skin more elastic and beautiful. This Vitamin C serum is packed with active ingredients: multiple Vitamin C derivatives, Vitamin E, hyaluronic acid, niacinamide, and seaweed, which work together to enhance each other’s effects.
The serum helps neutralize free radicals in the skin, protects against harmful environmental effects (such as sun damage), rejuvenates the skin, stimulates collagen synthesis, reduces and prevents pigmentation spots, evens out skin tone, and minimizes redness. We recommend applying the Vitamin C serum in the evening, followed by a sunscreen-containing face oil or cream.
The serum absorbs quickly into the skin and is suitable for all skin types, including acne-prone skin.
15ml and 30 ml
Read more below.
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24,90 €
Revitalizing Face Mask HONEY & MATCHA is a face mask crafted with organic Saaremaa honey, matcha, and magnolia powder, offering a true remedy for dull and tired skin. Matcha helps neutralize free radicals and provides anti-aging benefits, while Saaremaa’s wild raspberry honey is an enzyme-rich superfood for your skin. Packed with vitamins (A, B, C, D, E, H, K), minerals, and enzymes, the honey accelerates skin regeneration, soothes irritation, and keeps your skin firm, radiant, and beautiful.
The mask’s rich blend of vitamins, essential fatty acids, and antioxidants revitalizes, nourishes, tones, and protects your skin.
A small transparent spatula is included for easy application.
Learn more below.
30 ml -
-25% Off
39,90 €Original price was: 39,90 €.29,90 €Current price is: 29,90 €.Hyaluronic Acid Elixir Kleopatra SUPERCHARGED is an enriched version of one of our clients’ favorite product, Hyaluronic Acid Elixir Kleopatra.
The Hyaluronic Acid Elixir Kleopatra SUPERCHARGED, enriched with two new active ingredients – polyglutamic acid with various molecular weights and niacinamide – amplifies the effect of hyaluronic acid and significantly contributes to keeping your skin elastic, tightened and deeply hydrated even long after using the beauty serum.
This fast-absorbing beauty serum consists of powerful deep-moisturizing active ingredients that provide long-lasting and effective hydration for your skin, help stimulate collagen and elastin production, tighten and tone the skin and help rejuvenate dull and lifeless skin, making it smooth, clear and firm.
20 ml
PERSONAL CARE
Our personal care products are crafted with 100% natural ingredients and designed to be exceptionally gentle, even on the most sensitive skin. We use only the mildest botanicals, carefully selected for their purity and effectiveness. Each formula is free from sulfates, parabens, silicones, synthetic fragrances, harsh preservatives, and animal-derived ingredients — ensuring a clean, conscious, and indulgent experience for your skin.
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-20% Off
15,90 € – 39,90 €With HOIA Shower Gel, turn your shower ritual into a relaxing and calming aromatherapy session! This natural shower gel contains organic lavender and Saaremaa camelina oils, which gently cleanse and nourish your skin, leaving it wonderfully moisturized and pleasantly fragrant after washing. Suitable for daily use by both men and women, the lavender essential oil provides stress-relieving and calming effects.
The lavender-scented shower gel is available in a 200 ml black glass bottle, with a 1-liter refill option also available for ordering.
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14,90 €
50 ml
The updated formula of the creamy deodorant with Saaremaa herbs contains clay and arrowroot powder to absorb moisture, along with natural active ingredients that effectively prevent the formation of unpleasant body odor.
The deodorant includes:
- Coconut oil with antibacterial properties
- Cocoa butter and beeswax to nourish, protect, and moisturize the skin
- Essential oils to inhibit bacterial growth and keep you feeling fresh
Read more below
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19,90 €
60 ml
Massage oil Pure Pleasure is a sensual and little bit spicy scented oil, which turns your night with your lover into an aroma therapeutic massage marathon. It is handmade from carefully chosen botanical components, which nourish skin with vitamins and essential fatty acids. The lovely scent is a blend of powerful essential oils – magnolia, majoran and pink pepper. It is suitable for a massage and as an everyday nourishing body oil.
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-20% Off15,90 € – 39,90 €
HOIA Shower Gel turns your washing ritual into an exciting experience! The natural shower gel gently cleanses and cares for your skin and leaves it pleasantly moisturized after washing. Shower gel has a fresh aroma and is suitable for everyday use by both men and women.
Shower gel is available in a 200 ml black glass bottle and can also be ordered in a 1 liter refill package.
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21,90 €
Argan oil is known to be “liquid gold”, in some places the queen of oils and the best natural anti-ageing serum of all times. Organic argan oil is ideal to use on your skin, face, hands and nails, hair and scalp, babies and pregnant women, it is suitable for delicate and sensitive skin. HOIA argan oil is freshly pressed after ordering it, which means that the oil is always fresh and high quality.
50 ml
HAIR PRODUCTS
HOIA hair products are naturally formulated and free from sulfates, so they won’t dry out your scalp. They contain no parabens, mineral oils, silicones, synthetic preservatives, or artificial fragrances — just clean, nourishing ingredients your hair will love.
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-20% Off
7,90 € – 49,90 €HOIA Natural Shampoo Mandarin
HOIA’s Natural Shampoo Mandarin is a gentle shampoo made with deeply hydrating aloe vera, wheat protein, locally sourced nettle extract, and argan oil. The addition of organic mandarin essential oil gives the shampoo a delightful holiday aroma while potentially improving scalp circulation and protecting hair from environmental damage.
This shampoo nourishes and strengthens hair while helping to prevent hair loss.
Learn more below.
Available in a 200 ml glass bottle and a 50 ml travel-size plastic bottle, as well as a 1-liter refill pack.
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24,90 €
A pleasantly scented, deeply hydrating hair spray designed to keep your hair healthy, strong, and radiant.
This lightweight, leave-in formula is enriched with locally sourced nettle and rice water to strengthen hair, plant-based keratin to enhance resilience, and hyaluronic acid and aloe for intense hydration. Seaweed extracts soften and smooth, while local plant hydrosols, nourishing oils, and shine-enhancing essential oils provide a natural boost for refreshed, vibrant hair.
Perfect for daily use, this leave-in spray delivers instant nourishment and revitalization for all hair types.
100 ml
Read more below.
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-20% Off19,90 € – 49,90 €
Discover our new gentle natural shampoo, formulated with deeply moisturizing aloe vera, wheat protein (plant-based keratin), locally sourced nettle extract, and argan oil. Designed to nourish, strengthen, and protect hair, this shampoo helps to reduce hair breakage and prevent hair loss while providing essential hydration.
Free from essential oils and fragrances, it is completely scent-free, making it ideal for all hair types, including sensitive scalps.
Available in a 200 ml glass bottle and a 1-liter refill pack.
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19,90 €
A solid shampoo with strengthening, softening, and cleansing effects, rich in domestic nettle and nettle extract, oat protein, seawater extract, and nourishing plant oils. It foams nicely, makes hair soft and silky, is gentle on your scalp, and is suitable for use on all hair types.
Use the shampoo like soap. Wet your hair and rub the shampoo onto your hair, then wash and rinse thoroughly. Keep in a dry place, placing it in the box only when the shampoo is completely dry.
The solid shampoo is handmade with care and love. Available in a metal tin and without a box.
80g
Read more below.
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-20% Off
19,90 € – 49,90 €Fresh Peppermint scented organic Shampoo contains deep moisturizing aloe vera and a power-filled blend of essential oils. Shampoo contains a refreshing and cooling mint essential oil that stimulates hair growth; bergamot essential oil, which softens the hair; and tea tree oil, which has antibacterial properties.
Shampoo is natural and it does not contain sulfates and therefore will not dry your scalp. Shampoo is free from parabens, mineral oils, silicones, sulfates, synthetic preservatives and fragrances.
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-20% Off5,90 € – 49,90 €
Fresh-smelling Organic Shampoo with Lavender & Rosemary contains aloe vera, which has a deep moisturizing effect and a mixture of essential oil. This Shampoo helps to stimulate hair growth, balance the work of the sebaceous glands, improve the blood supply to the scalp and keep it healthy.
Shampoo is natural and it does not contain sulfates and therefore will not dry your scalp. Shampoo is free from parabens, mineral oils, silicones, sulfates, synthetic preservatives and fragrances.
Read more below
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-20% Off5,90 € – 49,90 €
Organic shampoo with a fresh lemongrass smell contains deep moisturizing aloe vera and lemongrass essential oil, which has anti-dandruff properties, is perfect for hair that quickly becomes oily, strengthens the structure of the hair and has antibacterial properties. It is said that lemongrass essential oil also helps to fight lice.
Shampoo is natural and it does not contain sulfates and therefore will not dry your scalp. Shampoo is free from parabens, mineral oils, silicones, sulfates, synthetic preservatives and fragrances.
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21,90 €
Argan oil is known to be “liquid gold”, in some places the queen of oils and the best natural anti-ageing serum of all times. Organic argan oil is ideal to use on your skin, face, hands and nails, hair and scalp, babies and pregnant women, it is suitable for delicate and sensitive skin. HOIA argan oil is freshly pressed after ordering it, which means that the oil is always fresh and high quality.
50 ml
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-20% Off17,90 € – 42,96 €
This bestselling Hair Serum is formulated to nourish the scalp, restore balance, and support healthy hair growth. It helps to ease dryness, irritation, and itching, improving overall scalp condition for stronger, healthier hair.
The key ingredient, black cumin oil, plays a vital role in strengthening hair follicles, preventing hair loss, and delaying premature graying. Rich in antioxidants, it protects both the scalp and hair from environmental stressors, helping to maintain shine and vitality.
Read more below.
MASKS & EXFOLIATOR
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19,90 €
Gently exfoliating skin cocktail superstars are antioxidant-rich raw cocoa powder, super hydrating coconut water extract and anti-aging powder. It consists herbs from Saaremaa, which soothe and relieve imflammatory and itchy skin conditions, smooth fine lines and enable skin cells to regenerate. This product is designed to cleanse, soften, condition and hydrate skin; it consists anise powder which helps to gently exfoliate skin.
50 ml
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19,90 €
Antioxidant-rich face mask cocktail with skin superfoods (matcha, moringa, nettle etc) and herbs from Saaremaa has powerful anti-aging properties, it balances sebum production in skin, relieves itchy and imflammatory skin conditions, enable skin cells to regenerate and brighten up complexion. Aloe and algae extracts help to hydrate and smooth skin, olivestone powder scrub off dead skin cells, clay powders have detoxifying and deep-cleanse properties.
50 ml
Read more below
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19,90 €
REHAB is a fresh smelling skin cocktail powder, which can be blended into a exfoliating face mask at home. This product is designed to deep clean, freshen up dull complextion, tone and tighten skin, minimize pores and brighten up skin tone. This face mask has antibacterial properties, it relives acne, soothes imflammatory and itchy skin conditions, improves complexion and helps to wounds faster.
50ml
Read more below
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24,90 €
The mask containing fruit acids helps to exfoliate dead skin cells, while simultaneously stimulating the production of new skin cells and collagen in the skin. The mask helps moisturize the skin, prevent the formation of pigmentation spots, alleviate acne, smooth out superficial wrinkles, make the skin more elastic, and give the complexion a fresh and radiant appearance.
50 ml
Read more below
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19,90 €
50 ml
Organic Face Exfoliator SUPERSMOOTH is a mild-smelling facial care product with a delicate composition that contains 100% natural ingredients. The exfoliator has been enriched with deep moisturizing aloe juice extract, skin-softening algae extract from Saaremaa and soothing coconut water.
Facial Scrub leaves skin clean, moisturized and silky smooth.
Read more below
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24,90 €
Revitalizing Face Mask HONEY & MATCHA is a face mask crafted with organic Saaremaa honey, matcha, and magnolia powder, offering a true remedy for dull and tired skin. Matcha helps neutralize free radicals and provides anti-aging benefits, while Saaremaa’s wild raspberry honey is an enzyme-rich superfood for your skin. Packed with vitamins (A, B, C, D, E, H, K), minerals, and enzymes, the honey accelerates skin regeneration, soothes irritation, and keeps your skin firm, radiant, and beautiful.
The mask’s rich blend of vitamins, essential fatty acids, and antioxidants revitalizes, nourishes, tones, and protects your skin.
A small transparent spatula is included for easy application.
Learn more below.
30 ml -
9,90 € – 29,90 €
Peat, having settled in ancient Estonian bogs for thousands of years, has almost mystical healing abilities. Peat mask balances the skin and helps stabilise oil production – either increase or decrease the process depending on what the skin needs. It helps to decelerate aging processes, is deep cleansing, moisturising and effective in removing toxins, leaving your skin smooth and toned. Peat is ideal for weekly skin care and can be used on face, scalp and body to maintain a healthy balanced skin. Mask may cause temporary redness, which is a sign of its effectiveness.
How to use: Apply a thick layer of peat on clean skin, leave it on for 10-15 minutes and then rinse off with warm water. Do not let the mask dry! In case it gets too dry, massage it gently with wet fingers. Store in a dark cool place (max +20°C)
MEN
We offer a curated selection of high-quality natural skincare products for men, designed to deliver effortless luxury and keep facial skin healthy, refreshed, and well-groomed.
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15,90 €
Peppermint scented face cream can be used after shaving or on daily basis. It is rich in essential fatty acids, vitamins and skin boosting herbal components that alleviate different kind of skin problems. It also contains anti-aging argan oil which helps reduce fine lines and protects from untimely aging. This product does not contain water, which makes it suitable to use in cold climate as well.
50 ml
Read more below
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17,90 € – 29,90 €
HOIA Beard Oil is based on fresh organic argan oil, beard serum is a luxorious oil for bearded gentlemen, who value natural and effective man care products. Beard Oil accelerates beard growth, nourishes and moisturizes beard and skin beneath.Oil absorbs quickly, relieves dry and flaky skin, redness and irritation, it leaves your beard soft and easily manageable.
30 ml or 100 ml
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29,90 €
Babyface is fast absorbing serum for men with super-moisturizing powers, made from organic cucumber plant water and enriched with hyaluronic acid, aloe and allantoin, local algae extract, which in combination moisturize and tighten the skin, soothe skin irritations after shaving and leave the skin silky smooth and soft. Read more below.
30 ml
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6,90 €
HOIA Restoring Lip Balm is made with organically grown calendulas from Saaremaa and provides deeply nourishing care for your lips. It effectively moisturizes and helps keep them soft, smooth and healthy.
Available in two versions – a classic balm and one with a subtle pink shimmer. The tinted version contains natural mineral mica.
Packaged in a 5.5 ml eco-friendly paper tube.
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15,90 €
The mild cucumber-smelling gel is a deep moisturizing, soothing and emollient skin care product that is suitable for use on the body, hair, scalp and face. Aloe gel has a slightly cooling effect, is quickly absorbed and does not leave the skin sticky. The product soothes irritated, itchy and reddened skin, helps superficial skin injuries heal faster, relieves sunburn and a number of different skin problems.
50 ml
Read more below
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13,90 € – 19,90 €
Made from local yarrow and marigold, is quickly absorbed and rich in composition but does not leave the skin greasy. The foot cream contains nourishing shea butter, skin-softening seaweed, plant-derived phytosterols, and other innovative ingredients that effectively help relieve cracks, flakiness, dryness, and keep the skin of the feet in good condition and soft.
In addition to local yarrow and marigold, we have added essential oils of rosemary and peppermint, which have a refreshing and circulation-stimulating effect on the feet.How to use :
Apply a small amount to the feet and massage until absorbed. Suitable for use by men too!25 ml and 50 ml
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16,90 €
Mandarin-scented fast-absorbing hand cream is rich in active ingredients, shea and monoi butter, plant phytosterols, niacinamide, seaweed, aloe, and the powerful multifunctional ingredient ectoin. The hand cream has a rejuvenating, strong skin-renewing, deeply moisturizing effect; it makes hands soft and silky smooth, effectively helps maintain and restore skin moisture balance.
Read more to find out why we believe it’s the best hand cream in the world!
30 ml
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9,90 € – 19,90 €
Organic peppermint water-based facial cleansing and shaving foam gently removes dirt and excess oil residue from the skin without drying it. The foam is suitable for both shaving and facial cleansing.
The facial foam is perfect for all skin types, including men and young skin.
60 ml and 150 ml
HAND & FEET PRODUCTS
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15,90 €
The mild-scented hand balm contains a rich blend of plant-based fats and oils that moisturize and nourish the skin with essential fatty acids, leaving hands soft and silky. The hand balm includes shea butter, which also has anti-inflammatory properties and helps keep your skin healthy and nourished. Lavender, lime, and jasmine essential oils are added to the hand balm, giving it a pleasant mild scent.
50 ml
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16,90 €
Mandarin-scented fast-absorbing hand cream is rich in active ingredients, shea and monoi butter, plant phytosterols, niacinamide, seaweed, aloe, and the powerful multifunctional ingredient ectoin. The hand cream has a rejuvenating, strong skin-renewing, deeply moisturizing effect; it makes hands soft and silky smooth, effectively helps maintain and restore skin moisture balance.
Read more to find out why we believe it’s the best hand cream in the world!
30 ml
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13,90 € – 19,90 €
Made from local yarrow and marigold, is quickly absorbed and rich in composition but does not leave the skin greasy. The foot cream contains nourishing shea butter, skin-softening seaweed, plant-derived phytosterols, and other innovative ingredients that effectively help relieve cracks, flakiness, dryness, and keep the skin of the feet in good condition and soft.
In addition to local yarrow and marigold, we have added essential oils of rosemary and peppermint, which have a refreshing and circulation-stimulating effect on the feet.How to use :
Apply a small amount to the feet and massage until absorbed. Suitable for use by men too!25 ml and 50 ml
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14,90 €
Quickly absorbed in a comfortable bottle with a roller, HOIA Restorative Nail Oil contains an extraordinary variety of fatty acids that moisturize and nourish your nails and cuticles. The rich complex of essential oils contained in nail oil provides the necessary care for your nails. The oil promotes the growth of nails, makes them stronger and more elastic, and helps to keep nails healthy and beautiful. Read more below
15 ml
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9,90 €
This foot scrub contains 3 natural exfoliating agents, which are all in different sizes: sugar, Himalayan salt and pumice powder. This combination efectively removes dead skin cells and improves your circulation through micro-massage while scrubbing. Foot scrub is rich unrefined shea butter and coconut oil, which leave your feet soft and silky smooth.
75 ml
SUN CARE
Our tanning products are enriched with red raspberry seed oil — a botanical powerhouse known for its naturally high SPF content, estimated between SPF 20 and 35. Both our Tanning Oil and Shimmering Body Oil offer an estimated SPF of 20, providing a natural layer of sun protection while giving your skin a beautiful glow.
We also offer a selection of soothing after-sun products, including Aloe Gel and Monoi Oil, known for their calming and restorative effects on sun-kissed skin. All of our shimmering oils are perfect for post-tanning use — they help soothe the skin while leaving it radiant and luminous. The shimmer is just an added touch of summer magic.
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15,90 €
The mild cucumber-smelling gel is a deep moisturizing, soothing and emollient skin care product that is suitable for use on the body, hair, scalp and face. Aloe gel has a slightly cooling effect, is quickly absorbed and does not leave the skin sticky. The product soothes irritated, itchy and reddened skin, helps superficial skin injuries heal faster, relieves sunburn and a number of different skin problems.
50 ml
Read more below
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Body Glam is designed for women who want it all! It will leave your skin hydrated, silky soft and gives your skin a nice suntouched shimmering glow. This cocktail is based on organic apple, hibiscus and watermelon hydrosols, which give the product a natural fruity smell and pamper your skin with botanical vitamins, phytosterols, minerals and antioxidants.
The product is packaged in a glass bottle with a 50 ml pump cap.
Read more below
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12,90 € – 22,90 €
Monoi de Tahiti Butter has a divine orchid-like scent and is crafted in Tahiti from pure coconut oil and freshly handpicked Tiare flower petals.
This deeply moisturizing and softening butter helps to relieve sunburn, nourish dry skin, and leave it feeling silky smooth with a delicate floral aroma. Its rich yet gentle formula makes it ideal for use on the face, body, and even for babies, providing intense hydration and natural skin protection.
Read more below
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25,90 €
Lightly bronzing natural tanning oil is quickly absorbing complex of valuable coldpressed oils. Tanning oil includes powerful herbal oxidants, which prepare your skin for tanning. Tanning oil moisturizes skin effectively, leaves it soft and silky smooth, protects it from untimely aging and protect it from environmental stress. Essential oils give the tanning oil a minty-sweet aroma, a slightly cooling effect on skin, and geranium essential oil helps to keep your skin healthy, glowing and vibrant.
Read more below.
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15,90 € – 25,90 €
HOIA Raspberry seed oil is cold-pressed and unrened fast absorbing oil, which is extremely rich in antioxidants, vitamins and essential fatty acid (Omega 3,6,9). Raspberry seed oil helps to keep your skin radiant and healthy looking, it eectively moisturizes and improves skin elasticity, reduces wrinkles, dryness and ne lines; it does not clog pores and is suitable for all skin types. Raspberry seed oil has natural ability to absorb UVA and UVB rays and its estimated SPF is around 28-50.
50 ml or 100 ml
Read more below
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16,90 € – 26,90 €
Lightly bronzing Body oil CELEBRATION is fast absorbing complex of carefully chosen plant based oils, which leave your skin soft, silky smooth and shimmering. Body oil nourishes your skin with beta carotene and vitamins, protects it from untimely ageing and harmful effects of the sun. Body oil has a natural SPF (estimated SPF 20), it is enriched with argan oil and E-vitamin, which help to improve elasticity, texture and appearance of stretchmarks.
100 ml
LIP PRODUCTS
HOIA lip products protect your lips from the sun, wind, and environmental stressors while deeply nourishing and moisturizing. They leave your lips feeling soft, smooth, and comforted.
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9,90 € – 17,90 €
Calendula salve is specially formulated to soothe, nourish, and protect dry, inflamed, and scaly skin. Made from organically grown calendula from Saaremaa, this rich blend includes shea butter and unrefined oils packed with essential fatty acids to deeply moisturize and restore the skin.
To support faster skin recovery, the salve is infused with cuckoo flower and lavender essential oils, while beeswaxforms a protective barrier against harsh cold and wind, keeping your skin shielded from external elements.
This salve is ideal for extremely dry, chapped, or irritated skin, including lips, under the nose, and other sensitive areas in need of intensive care.
Available in 15 ml and 50 ml aluminum jars.
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6,90 €
HOIA Restoring Lip Balm is made with organically grown calendulas from Saaremaa and provides deeply nourishing care for your lips. It effectively moisturizes and helps keep them soft, smooth and healthy.
Available in two versions – a classic balm and one with a subtle pink shimmer. The tinted version contains natural mineral mica.
Packaged in a 5.5 ml eco-friendly paper tube.
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9,90 €
30 ml
Organic lip scrub contains three edible ingredients: organic unrefined coconut oil, organic unrefined cocoa butter and organic cane sugar. You can use lip scrub everywhere and at any time, because after scrubbing you don`t have to wash the sugar off, you can just lick it form your lips, because all of the ingredients are edible.
Read more below
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6,90 €
5,5 ml
Shimmering Lipbalm with mandarin aroma protects lips from sun, wind and environmental, it nourishes and moisturizes lips effectively leaving your lips shimmering! Lipbalm contains unrefind shea butter, cocoa butter, raspberry seed oil with natural sun protectin, lip-protecting beewax, amazing argan oil and tropical mandarin essential oil. Lipbalm helps to keep you lips healthy, soft and silky smooth. Shimmering particles in the product are plastic-free and of mineral origin, they do not harm environment.