PRODUCT CATALOGUE
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14,90 €Deliciously smelling body scrub cleans, tones and while applying massages your skin, it removes all dead skin cells and helps to alleviate dry and flaky skin. It is rich in organic unrefined shea butter and coconut oil, which leave your skin soft and silky smooth. The aroma of citrus essential oils are extremely uplifting and they help to fight fatigue.
200 ml
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17,90 €Extremely invigorating coffee peppermint scrub cleans, tones and massages your skin, it removes dead skin cells and help to alleviate dry and flaky skin. It is rich in unrefined organic shea butter and coconut oil, which leave your skin soft, moisturized and silky smooth. Fresh ground coffee beans have a high caffeine content, which is known to help prevent cellulite. Peppermint essential oil is refreshing, uplifting and invigorating.
200 ml
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14,90 €This refreshing body scrub captures the essence of Saaremaa, blending the invigorating scents of juniper and rosemary. It deeply cleanses, tones, and massages the skin while effectively removing dead skin cells and alleviating dryness and flakiness.
Rich in unrefined organic shea butter and coconut oil, this scrub provides intense hydration, leaving the skin soft, nourished, and silky smooth. The essential oils of rosemary and juniper berry help to relax sore muscles while energizing both body and mind.
Infused with locally sourced juniper berries, this scrub is especially enjoyable in the sauna, making it a perfect addition to your spa-like self-care routine.
200 ml
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17,90 €Bali Spa body scrub is inspired by the sensual scents of Bali, which are known to enrich your love life, calm your mind and body. This body scrub is designed to create an ultimate spa-experience at your own home –therapeutic essential oils filling your bathroom with sensual aroma; invigorating massage while scrubbing and that silky-soft skin after you are finished… It makes you feel that you just stepped out of your favorite spa!
200 ml
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17,90 €200 ml
Anti Cellulite Body Scrub Beach Bum is designed to eliminate cellulite, but is also suitable for daily refreshment on the skin. The exfoliator is rich in caffeine and powerful essential oils, which, together with the micro-massage produced by peeling, help to expel water and residues, tone the skin, improve blood circulation, fight cellulite and make the skin firmer. Read more below
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23,90 €This luxurious chocolate treatment offers real nourishment to your body, aromatherapy that appeals to your senses, exfoliates and nourishes your skin. Body chocolate contains homemade high-quality chocolate, mint oil, natural exfoliating particles and super nutritious shea butter. All ingredients of body chocolate are of organic origin and 100% natural.
90 g
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17,90 €The very first HOIA product — and still one of our most loved.
This fresh, uplifting lemongrass body scrub turns exfoliation into a simple yet indulgent ritual, combining gentle sugar crystals with deeply nourishing botanical butters.
As the scrub melts into the skin, it gently exfoliates while shea butter and coconut oil provide lasting hydration. The fresh lemongrass aroma awakens the senses and brings a refreshing spa-like feeling.
After rinsing, the skin feels silky smooth, balanced and deeply cared for — often without the need for additional body lotion.
200 ml
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14,90 €200 ml
A wonderful body scrub with the delightful scent of strawberries and lemons, like a piece of summer – let’s enjoy it together!
Strawberry Margarita body scrub brings you a pleasantly fresh, yet slightly sweet combination of lemon and strawberry – the scrub helps stimulate circulation, cools the skin, helps remove dead skin cells, and like all HOIA body scrubs, leaves the skin wonderfully soft and silky.
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14,90 €200 ml
This citrusy and fresh Mojito-scented body scrub enhances all your bathing rituals even more enjoyable!
Virgin Mojito brings you a pleasantly fresh combination of peppermint and lime – the body scrub helps stimulate circulation, cools the skin, aids in removing dead skin cells, and leaves the skin delightfully soft and silky.
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14,90 €The fragrant body scrub with Himalayan salt and magnesium offers your skin a nourishing and aromatherapeutic spa experience, leaving your skin nourished and silky soft after use. The body scrub contains organic unrefined shea butter, coconut oil, and aloe extract, which improve skin circulation, relieve dryness, and make the skin silky smooth. The inclusion of magnesium and a carefully selected blend of essential oils helps your body relax and your mind calm down.
200 ml
ORGANIC WHIPPED BODY BUTTERS
Our whipped body butters are made with organic unrefined shea and coconut butters, cold-pressed botanical oils from around the world, and aromatherapeutic organic essential oils. They leave your skin feeling soft and silky smooth. All of our whipped body butters (Body Whips) are 100% natural and come in 200 ml PET containers. They are sensitive to heat and temperatures above 25°C, as prolonged exposure can melt them into a more liquid form. For this reason, they require careful handling and are not ideal for hot climates.
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20,90 €Virgin Goddess is the innocent sisterhood of HOIA’s sparkling body whip Golden Goddess, or lime-tangerine-scented body balm whipped with carrot oil, which gives the skin a light complexion when applied. Body foam moisturizes the skin deeply, leaving it soft and silky after use. Body foam is rich in unrefined shea butter, coconut fat, cocoa butter, vitamin E and vegetable oils that help prevent and reduce stretch marks, stimulate capillary blood circulation, improve skin elasticity and texture.
200ml
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20,90 €Bali Love Body whip is inspired by the sensual scents of Bali, which are known to enrich your love life, calm your senses, mind and body. Bali Love Body whip is a wonderful body balm, which in contact with skin melts into super-nutritious, conditioning and fast absorbing body oil.
Body whip helps to relieve dry and flaky skin conditions, prevent and reduce the appearance of stretch marks, keep your skin deeply moisturized, healthy looking and silky smooth.
200 ml
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20,90 €This citrusy, fast-absorbing body whip helps to prevent stretch marks while soothing dry, red, and flaky skin. Rich in unrefined shea butter, coconut oil, cocoa butter, and other plant-based oils, it deeply moisturizes, protects against environmental stress, and promotes healthy skin.
Infused with lemongrass essential oil, it provides a refreshing aroma that helps to reduce stress and uplift the senses. Perfect for daily use to keep skin soft, smooth, and nourished.
200 ml
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20,90 €This body whip with especially soft texture is rich in unrefined shea butter, coconut oil, cocoa butter and other plant-based oils, which moisturize your skin, protect it from environmental stress and help to maintain healthy skin. Coconut body whip has anti-inflammatory properties, it reduces redness, alleviates dry and flaky skin, helps to prevent stretch marks and improves skin elasticity.
This body whip is ideal for babies, pregnant women and for those with sensitive skin.
200 ml
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12,90 €This body cream with especially soft texture is rich in unrefined shea butter, coconut oil, cocoa butter and other plant-based oils, which moisturize and protect your skin. Baby cream has anti-inflammatory properties and it helps to alleviate redness, flaky and dry skin leaving it soft and hydrated. This body cream is ideal for babies, pregnant women and for those with sensitive skin.
75 ml
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20,90 €Refreshing body whip with a soft texture is deeply moisturizing and leaves your skin soft and silky smooth. It is rich in unrefined shea butter, coconut oil, cocoa butter, E-vitamin and other plant-based oils, which hydrate and moisturize your skin, help to improve the texture and elasticity of your skin, alleviate different types of skin problems, reduce redness and flaky skin. Grape seed oil helps to tone and tighten your skin.
200 ml
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Price range: 12,90 € through 20,90 €Golden Goddess is a shimmering whipped body balm, which leave your skin luxuriously shimmering and silky smooth. It is scented with lime and tangerine essential oils. Shimmer Body whip is rich in organic unrefined shea butter, coconut oil, cocoa butter, E-vitamin and a blend of plant based oils, which effectively help to moisturize and soften your skin. This body whip alleviates dry and flaky skin, reduces redness, helps improve the appearance of stretchmarks and the texture and elasticity of your skin. The shimmering particles in this product are plastic-free and of mineral origin, they do not harm environment.
200 ml
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12,90 €Whipped body cream for babies with especially soft texture is rich in unrefined shea butter, coconut oil, cocoa butter and other plant-based oils, which effectively moisturize and soften skin. This product alleviates flaky and dry skin, it contains natural zinc oxide, which helps to alleviate diaper rash, reduce redness and protect skin from environmental stress. Suitable for sensitive skin and babies.
75 ml
Shimmering Collection
HYPNOSIS!
The HYPNOSIS! collection features products made with carefully selected herbal oils, essential oils, and environmentally friendly shimmering particles such as mica and fluorphlogopite. All products in the collection are suitable for vegans, except for the lip balm, which contains beeswax.
These shimmering products don’t just make your skin glow — they also nourish it with organic oils, plant-based waters, hyaluronic acid, and other natural ingredients.
P.S. The shimmering particles used are plastic-free, mineral-based, and environmentally safe.
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23,90 €Luxurious chocolate treatment in your home.
Shimmering Body chocolate will melt in contact with skin, it is rich in organic cocoa powder, unrefined shea and cocoa butter nurturing your skin with vitamins and essential fatty acids. Body chocolate helps to avoid and repair stretchmarks, effectively moisturize your skin by leaving it soft and silky smooth. The mineral sparkly particles give your skin shimmering glow.
90 g
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18,90 ۆberblingen is a super shimmering body scrub with a tropical mandarin and flower (ylang-ylang) aroma. Shimmer Scrub is rich in organic unrefined shea butter and coconut oil, which effectively moisturize, hydrate and soften your skin; it contains sugar and Himalayan salt, which help to scrub away all impurities and dead skin cells leaving your skin soft and silky smooth. There is no need to use a moisturizer after using this scrub.
200 ml
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Price range: 12,90 € through 20,90 €
Golden Goddess is a shimmering whipped body balm, which leave your skin luxuriously shimmering and silky smooth. It is scented with lime and tangerine essential oils. Shimmer Body whip is rich in organic unrefined shea butter, coconut oil, cocoa butter, E-vitamin and a blend of plant based oils, which effectively help to moisturize and soften your skin. This body whip alleviates dry and flaky skin, reduces redness, helps improve the appearance of stretchmarks and the texture and elasticity of your skin. The shimmering particles in this product are plastic-free and of mineral origin, they do not harm environment.
200 ml
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6,90 €5,5 ml
Shimmering Lipbalm with mandarin aroma protects lips from sun, wind and environmental, it nourishes and moisturizes lips effectively leaving your lips shimmering! Lipbalm contains unrefind shea butter, cocoa butter, raspberry seed oil with natural sun protectin, lip-protecting beewax, amazing argan oil and tropical mandarin essential oil. Lipbalm helps to keep you lips healthy, soft and silky smooth. Shimmering particles in the product are plastic-free and of mineral origin, they do not harm environment.
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Price range: 17,90 € through 30,90 €Lightly bronzing Body oil CELEBRATION is fast absorbing complex of carefully chosen plant based oils, which leave your skin soft, silky smooth and shimmering. Body oil nourishes your skin with beta carotene and vitamins, protects it from untimely ageing and harmful effects of the sun. Body oil is enriched with argan oil and E-vitamin, which help to improve elasticity, texture and appearance of stretchmarks.
100 ml
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19,90 €Hydration meets glow. This botanical body cocktail softens and smooths the skin while adding a subtle, light-catching shimmer. This cocktail is based on organic apple, hibiscus and watermelon hydrosols, which give the product a natural fruity smell and pamper your skin with botanical vitamins, phytosterols, minerals and antioxidants.
Comes in a 50 ml glass pump bottle.
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Price range: 7,90 € through 16,90 €200 ml
Unicorn Dust body scrub is a moisturizing scrub that leaves your skin silky soft and luxuriously sparkling.. This scrub is rich in organic unrefined shea butter and coconut oil, which effectively moisturize, hydrate and soften your skin; it contains sugar, which offers your skin a nice and stimulating massage. Unicorn Dust has a mood-boosting aroma.
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20,90 €The alluring coffee-mint-chocolate scented body mask gives the skin real spa pleasure! The body mask contains handmade organic chocolate, which provides the skin with a nourishment rich in vitamins and antioxidants; the peppermint oil contained in it stimulates and cools the skin; exfoliating blades of three different sizes provide a stimulating micromassage on the skin when applied to the mask; Coffee stimulates blood circulation. The nourishing luxurious chocolate spa experience leaves the skin silky soft and beautifully sparkly.
200 ml
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15,90 €50 ml
This fast-absorbing Aloe Gel with delicious watermelon scent gives your skin a soothing, cooling and skin softening hydration boost. The mildly cooling gel is quickly absorbed, does not leave the skin sticky and is suitable to use on the body.
Read more below.
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35,90 €With a luxurious formula and a gentle citrus scent, this body cream is packed with vitamins, antioxidants, and essential fatty acids. It offers deep hydration, absorbs quickly into the skin, and keeps it moisturized and nourished for a long time.
The body cream is enriched with powerful antioxidants like pomegranate and seaweed extracts, as well as Vitamins C and E, which help protect the skin from environmental damage and neutralize free radicals. Ingredients like aloe vera, hyaluronic acid, and niacinamide effectively relieve dryness, stimulate collagen production, and maintain skin elasticity. Seaweed and plant extracts help firm and tone the skin.
Natural mineral shimmer particles leave the skin with a beautiful glow.
The product is packaged in a 100 ml bottle with a pump.
The same body cream formula is also available without shimmer; you can find the Paradise Body Cream here.
Read more below.
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25,90 €A fast-absorbing body oil with a silver shimmer, enriched with valuable plant-based oils that nourish the skin with essential fatty acids, leaving it soft and supple. The body oil is enriched with Vitamin E and Vitamin C, which help protect the skin against free radicals and premature aging.
The Shimmering Oil FAIRY DUST contains silver mineral shimmer particles that leave the skin beautifully radiant and glowing. The shimmer particles are of mineral origin, environmentally friendly, and free from microplastics.
The body oil has a delicate citrus scent, featuring organic, mood-lifting bergamot and lime essential oils. The shimmering oil is suitable for year-round use.
100 ml
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SPRAYS
HOIA sprays are organic, vegan-friendly, sustainably sourced, and free from preservatives. They are made with cellular water extracted from fresh plants, which is naturally rich in minerals, phytosterols, antioxidants, and a wide range of beneficial botanical compounds.
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16,90 €Organic Tea Tree water is an ideal for problematic and oily skin, which is prone to acne. Tea tree water has antibacterial properties, which help to clear blemishes, soothe red, irritated and itchy skin. Tea tree water refreshes, tones and helps to improve the overall appearance of your skin. Product does not dry your skin.
100 ml
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20,50 €Deeply moisturizing aloe water is a really universal and multifunctional product, which is suitable for all types of skin. Use this Aloe water to hydrate, soften and refresh your body, face, hair and scalp. It helps to treat inflammatory, red and irritated skin, relieve acne, burns, rashes and other skin problems.
100 ml
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Price range: 12,90 € through 20,50 €A gentle organic rose water mist that refreshes, hydrates and softens the skin while supporting natural balance. Suitable for all skin types, it helps calm irritation, even out the complexion and leave skin feeling fresh and comfortable. It aslo helps preserve the skin PH level, alleviate irritated and and burned skin and helps to reduce acne.
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Price range: 12,90 € through 20,50 €This juicy Watermelon Spray is rich in vitamin C, amino acids and lycopene, which have anti-aging properties, helps to promote cell regeneration and soothe sun-damaged and irritated skin
Watermelon Spray is organic, suitable for vegans, sustainably sourced and preservative-free.
Read more below.
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19,90 €100 ml
Cucumber Spray is 100% natural, organic and preservative-free refreshing mist. It is ideal for using on your face, body and hair. Cucumber Spray helps to cool, refresh and soothe irritated and burnt skin. It is distilled from a fresh cucumber using a method, which allows to captivate cellular water into the product. This cellular water is rich in minerals, phytosterols, antioxidants and countless other natural botanical chemicals, which makes this product highly conditioning and toning beauty-elixir in your cosmetic bag.
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14,90 €50 ml
Vanilla Mist is an aromatic beauty elixir that has softening, moisturizing and toning effect on the skin. Spray is suitable for use on the face, body and hair. The spray has antibacterial properties, it tightening pores, balances the pH of the skin and helps to relieve the symptoms of acne.
Read more below.
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16,90 €Organically grown peppermint distilled spray for body and face, which cools and soothes the skin, helps alleviate inflammations, and keeps the mind alert.
100 ml
FACE CLEANSING
HOIA facial cleansers are gentle enough for sensitive skin and most are free from added essential oils. They effectively cleanse your skin and remove makeup, making them perfect for daily use.
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Price range: 11,90 € through 23,50 €The facial cleansing foam is a new and effective way to cleanse and remove makeup from your skin daily.
Made with organic Estonian juniper and sage water, the deep cleansing facial foam effectively removes dirt, makeup, and excess oil residue from the skin without drying it.
Deep Cleansing Facial Foam is suitable for normal, oily, and problematic, as well as young skin.
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Price range: 9,90 € through 19,90 €Organic peppermint water-based facial cleansing and shaving foam gently removes dirt and excess oil residue from the skin without drying it. The foam is suitable for both shaving and facial cleansing.
The facial foam is perfect for all skin types, including men and young skin.
60 ml and 150 ml
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Price range: 9,90 € through 19,90 €Organic rose water-based facial cleansing foam effectively removes dirt, makeup, and excess oil residue without drying your skin.
Rose facial foam is suitable for normal and aging skin.
60 ml and 150 ml
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12,90 €Two-Phase Eye Makeup Remover helps remove even the most stubborn makeup without detergent. The gentle scent of cucumber and aloe distillates, along with skin-nourishing plant oils, are gentle on your skin and leave it soft after use. The product contains chamomile-rich essential oil distilled from domestic yarrow, which helps balance sebum production in the skin and has toning, soothing, and redness-reducing effects. Makeup remover is suitable for all skin types.
How to use: Shake the bottle before use, then shake the liquid onto a makeup removal pad and gently remove all makeup. The product does not need to be washed off.
50 ml
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Price range: 7,90 € through 19,90 €This make-up removing oil is 100% natural with soft texture and no aroma. It contains watermelon seed oil, which is rich in essential fatty acids; apricot seed oil, which is rich in vitamin A and alleviates skin irritation; and Jojoba oil, which contains natural collagen.
Make-up removing oil efficiently removes all make-up and impurities, it does not clog up pores.
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FACE CARE
Our product range covers all skin types — there’s something for everyone. We offer effective solutions for acne, anti-aging treatments, and products for dry or sensitive skin. In this category, you’ll find face masks, exfoliators, serums, facial oils, eye care, and more.
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Price range: 16,90 € through 29,90 €This luxurious facial serum is based on fresh and organic anti-aging argan oil form Marocco, which is extremely high with vitamin E content and suitable for all the skin types. Serum is a powerful blend of carefully selected valuable plant-based oils which will help to improve the condition of your skin and maintain it healthy, glowing and vibrant.
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Price range: 16,90 € through 29,90 €Face serum Repair is a non-comedogenic and fast absorbing face oil, which is designed to help acne-prone, dry and oily, flaky, inflammatory, and troubled skin, but it is also suitable for treating dark spots and eczema. The superstars of this serum are olive squalene and black seed oil, which are known to balance skin’s oil production, fade dark spots and acne scars, alleviate inflammatory skin conditions and other skin problems.
Read more below.
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12,90 €7 ml
This rich Brow Serum stimulates the hair growth, helps to keep your brows hydrated, nourished and healthy looking. Brow Serum nourishes your brows with essential fatty acids, vitamins and minerals. This serum contains a blend of powerful ingredients such as black seed oil, ricinus oil, pomegranate oil and gamma – linolenic acid. Brow Serum is enriched with peppermint and rosemary essential oils which help to improve circulation in your brow area.
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Price range: 9,90 € through 38,90 €The Sacred Forest Peat Mask is a deep-cleansing Nordic peat face mask designed to purify, rebalance, and visibly refine the skin. Acting as a powerful detoxifying ritual, it helps regulate oil production according to your skin’s needs, remove impurities, and support a smoother, more toned-looking complexion. Rich in natural minerals and bioactive compounds, this peat mask maintains hydration while promoting a healthy, balanced glow. Ideal as a weekly treatment for clearer pores, improved texture, and revitalized skin.
Read more below.
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Price range: 24,90 € through 46,90 €The Kleopatra Hyaluronic Acid Elixir is a luxurious, fast-absorbing hyaluronic acid serum designed to deliver intense, multi-layer hydration and restore skin vitality. The elixir is based on hibiscus hydrosol – a powerful rejuvenating botanical known for its smoothing and refreshing properties.
It is enriched with skin-smoothing and softening red algae extract and deeply hydrating aloe vera.
Available in 15 ml and 30 ml glass bottles.
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Price range: 15,90 € through 29,90 €HOIA BB Cream is a lightweight, light-reflecting formula that evens out skin tone and softly blurs minor imperfections for a naturally radiant finish. It also moisturizes and nourishes the skin while providing sheer, breathable coverage. The universal shade adapts to most skin tones and the airy texture makes it perfect to wear alone or as a hydrating base under makeup. A little goes a long way for a smooth, fresh, and flawless look.
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29,90 €Blueberry Boost, a waterless face cream with a soothing effect, provides effective nourishment, moisturization and plenty of vitamins for your skin. The star components of the cream are blueberry and kiwi seed oil rich in antioxidants, which help restore damaged skin, protect it from the harmful effects of the environment, nourish the skin with essential fatty acids, improve its elasticity and complexion, keep your face radiant and your skin soft. Read more below
50 ml
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29,90 €Nordic Glow, a vitamin-rich face cream created for Nordic skin, provides effective hydration for your skin, improves the appearance of dry and lifeless skin, helps to restore the skin’s natural protective barrier, accelerates the renewal of skin cells and leaves your skin silky soft and complexion radiant. Read more below
50 ml
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20,50 €50 ml
This face toner is a blend of organic cucumber and hibiscus hydrosols. It is rich in vitamins, minerals and other botanical phytosterols that are beneficial to your skin. Face toner is enriched with hyaluronic acid, aloe and wild algae from Saaremaa, which effectively hydrate all outer skin levels and soothe stressed and dry skin.
This toner has anti-aging properties and helps to smooth out fine lines. It also improves skin elasticity, boost collagen production in skin and brighten up complexion.
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-15% Off Original price was: 24,90 €.21,17 €Current price is: 21,17 €.30 ml
HOIA Strawberry seed oil is cold-pressed and unrefined beauty elixir, which helps to keep your skin healthy looking, nourished and smooth. It is fast absorbing and rich in omega 3 and 6 fatty acids, which help to relieve different skin problems such as dry, flaky, irritated skin and other skin conditions. It has a high ellagic acid content with wonderful anti-aging properties: it helps to smooth out wrinkles, relieve UV damage, stimulate collagen production, improve elasticity.
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Price range: 19,90 € through 35,90 €Sundrops Superserum is a luxurious, fast-absorbing facial oil that gives your skin a natural, sun-kissed glow while keeping it healthy and radiant. Enriched with antioxidant-rich oils, it protects against environmental stress and offers a natural sunblock thanks to high raspberry seed oil content. This award-winning serum nourishes, firms, and revitalizes your skin for a smoother, glowing complexion.
Available in two elegant glass bottles: 15 ml and 30 ml with a precise dropper for easy application.
Read more below.
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Price range: 29,90 € through 49,90 €Skin-smoothing Liposomal Face Cream with niacinamide, liposomal botox-like peptides, and hyaluronic acid helps firm, hydrate, and visibly refine the skin. This lightweight yet nourishing formula delivers deep hydration and a smoother, more radiant complexion.
100% natural and vegan.
Read more below.
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45,90 €Superfirming Eye Serum Instant Effect is an award-winning firming eye treatment designed to visibly smooth fine lines, reduce puffiness, and brighten tired-looking eyes. Powered by innovative actives like bakuchiol, caffeine, niacinamide, and multi-weight hyaluronic acid, it delivers instant tightening with long-term hydration and skin renewal. The lightweight formula absorbs quickly, leaving the delicate eye area refreshed, firmer, and more radiant.
10 ml
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24,90 €This is the traditional massage tool made of nephrite or jadeite stone from ancient Chinese medicine, the Gua Sha stone. Its regular use helps activate skin blood circulation and oxygenate tissues; stimulate skin cell renewal; improve skin texture, elasticity, and complexion; reduce and prevent expression lines and wrinkles; tighten pores and improve overall skin condition; reduce under-eye puffiness; increase collagen production; soothe and relax facial muscles. Using the massage stone after applying serum and creams helps them absorb better and work faster.
The stone comes with an instruction and illustration on how to use it.
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Price range: 14,90 € through 49,90 €Highly concentrated rejuvenating beauty elixir that makes the skin radiant, evens out the complexion, makes it more elastic and beautiful. Beauty Shot is rich in active ingredients: low molecular weight hyaluronic acid, niacinamide, vitamin E, vitamin C, and plant-based vitamin A, which together provide a real boost to your facial skin.
Available in 5 ml and 30 ml.
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28,90 €Award-winning fruit acid mask designed to gently exfoliate and renew the skin. It supports collagen production, refines texture, hydrates deeply, and helps reduce pigmentation, breakouts and fine lines. The result is a fresher, smoother, and naturally radiant complexion with a healthy glow.
50 ml
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29,90 €BON APPETIT Vitamin Serum with Bakuchiol is a nourishing oil-based treatment rich in vitamins A, C, and E. Powered by bakuchiol, a gentle plant-based alternative to retinol, it helps stimulate collagen production, improve elasticity, smooth fine lines, and even skin tone without irritation.
Siberian cedar pine seed oil nourishes the skin with essential fatty acids, while sandalwood and frankincense essential oils support skin renewal and give the serum a soft natural scent.
15 ml
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-50% Off Original price was: 49,90 €.24,90 €Current price is: 24,90 €.Experience the timeless beauty ritual with the HOIA Massage Set, featuring two elegant jadeite stone tools: the Jade Roller and the Gua Sha stone. These traditional tools of Chinese medicine are housed in a beautifully designed box with a magnetic closure, making it a perfect gift for yourself or a loved one.
Embrace the benefits of regular use, which include:
- Enhancing blood circulation and oxygenating facial tissues
- Stimulating cell renewal for youthful skin
- Improving skin texture, elasticity, and complexion
- Reducing wrinkles and preventing fine lines
- Minimizing pores and enhancing overall skin health
- Decreasing under-eye puffiness by improving lymphatic drainage
- Relaxing facial muscles and boosting collagen production
- Increasing the efficacy of your skincare products by improving absorption
Discover the transformative effects of these ancient beauty tools and make them a staple in your skincare regimen.
Continue reading below.
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-40% Off Price range: 14,90 € through 23,90 €Award-Winning Acne Gel is a fast-acting solution for pimples, blackheads, clogged pores, and acne. Infused with potent plant extracts, salicylic acid, and active botanicals, it helps prevent breakouts and reduce redness and swelling. The gel accelerates the healing of blemishes while minimizing pore size and regulating sebum production. Its synergistic formula supports clearer, calmer, and healthier-looking skin.
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Price range: 29,90 € through 49,90 €Reveal brighter, smoother, and more youthful-looking skin with our Vitamin C Serum, a super-concentrated formula designed to transform dull, tired skin into a fresh, radiant complexion. Powered by highly effective active ingredients, this serum works deep within the skin to hydrate, protect, and visibly improve tone and texture.
Designed to fit seamlessly into your daily skincare routine. The face serum absorbs quickly into the skin and is suitable for all skin types, including acne-prone skin.
15ml and 30 ml
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24,90 €Revitalizing Face Mask HONEY & MATCHA is a face mask crafted with organic Saaremaa honey, matcha, and magnolia powder, offering a true remedy for dull and tired skin. Matcha helps neutralize free radicals and provides anti-aging benefits, while Saaremaa’s wild raspberry honey is an enzyme-rich superfood for your skin. Packed with vitamins (A, B, C, D, E, H, K), minerals, and enzymes, the honey accelerates skin regeneration, soothes irritation, and keeps your skin firm, radiant, and beautiful.
The mask’s rich blend of vitamins, essential fatty acids, and antioxidants revitalizes, nourishes, tones, and protects your skin.
A small transparent spatula is included for easy application.
Learn more below.
30 ml -
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Price range: 39,90 € through 59,90 €Hyaluronic Acid Elixir Kleopatra SUPERCHARGED is an enriched version of one of our clients’ favorite product, Hyaluronic Acid Elixir Kleopatra.
Kleopatra SUPERCHARGED Hyaluronic Acid Elixir is an advanced hydration serum designed to deeply replenish, plump, and revitalize the skin. Enhanced with polyglutamic acid and niacinamide, this next-generation formula boosts the effects of hyaluronic acid for long-lasting moisture, improved elasticity, and a smoother, more radiant complexion.
The fast-absorbing texture delivers multi-layer hydration while helping soften fine lines and restore vitality to tired or dehydrated skin.
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PERSONAL CARE
Our personal care products are crafted with 100% natural ingredients and designed to be exceptionally gentle, even on the most sensitive skin. We use only the mildest botanicals, carefully selected for their purity and effectiveness. Each formula is free from sulfates, parabens, silicones, synthetic fragrances, harsh preservatives, and animal-derived ingredients — ensuring a clean, conscious, and indulgent experience for your skin.
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-20% Off Price range: 15,90 € through 39,90 €With HOIA Shower Gel, turn your shower ritual into a relaxing and calming aromatherapy session! This natural shower gel contains organic lavender and Saaremaa camelina oils, which gently cleanse and nourish your skin, leaving it wonderfully moisturized and pleasantly fragrant after washing. Suitable for daily use by both men and women, the lavender essential oil provides stress-relieving and calming effects.
The lavender-scented shower gel is available in a 200 ml black glass bottle, with a 1-liter refill option also available for ordering.
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19,90 €250 ml
Intimate cleansing gel with a balanced PH cleans your intimate areas while being gentle on your skin.
It contains locally sourced algae and chamomile extract, which help to soothe and moisturize the skin.
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19,90 €15 ml
This intoxicating aromatherapy cocktail is made of powerful essential oils infused into fractionated coconut oil, which help to calm your senses and lift your mood. Inhaling these natural aromas help to meditate and support your third eye chakra.
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19,90 €60 ml
Massage oil Pure Pleasure is a sensual and little bit spicy scented oil, which turns your night with your lover into an aroma therapeutic massage marathon. It is handmade from carefully chosen botanical components, which nourish skin with vitamins and essential fatty acids. The lovely scent is a blend of powerful essential oils – magnolia, majoran and pink pepper. It is suitable for a massage and as an everyday nourishing body oil.
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Price range: 17,90 € through 39,90 €HOIA Shower Gel turns your washing ritual into an exciting experience! The natural shower gel gently cleanses and cares for your skin and leaves it pleasantly moisturized after washing. Shower gel has a fresh aroma and is suitable for everyday use by both men and women.
Shower gel is available in a 200 ml black glass bottle and can also be ordered in a 1 liter refill package.
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21,90 €Argan oil is known to be “liquid gold”, in some places the queen of oils and the best natural anti-ageing serum of all times. Organic argan oil is ideal to use on your skin, face, hands and nails, hair and scalp, babies and pregnant women, it is suitable for delicate and sensitive skin. HOIA argan oil is freshly pressed after ordering it, which means that the oil is always fresh and high quality.
50 ml
HAIR PRODUCTS
HOIA hair products are naturally formulated and free from sulfates, so they won’t dry out your scalp. They contain no parabens, mineral oils, silicones, synthetic preservatives, or artificial fragrances — just clean, nourishing ingredients your hair will love.
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-21% Off Price range: 7,90 € through 49,90 €HOIA Natural Shampoo Mandarin
HOIA’s Natural Shampoo Mandarin is a gentle shampoo made with deeply hydrating aloe vera, wheat protein, locally sourced nettle extract, and argan oil. The addition of organic mandarin essential oil gives the shampoo a delightful holiday aroma while potentially improving scalp circulation and protecting hair from environmental damage.
This shampoo nourishes and strengthens hair while helping to prevent hair loss.
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Available in a 200 ml glass bottle and a 50 ml travel-size plastic bottle, as well as a 1-liter refill pack.
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30,90 €A pleasantly scented, deeply hydrating hair spray designed to keep your hair healthy, strong, and radiant.
This lightweight, leave-in formula is enriched with locally sourced nettle and rice water to strengthen hair, plant-based keratin to enhance resilience, and hyaluronic acid and aloe for intense hydration. Seaweed extracts soften and smooth, while local plant hydrosols, nourishing oils, and shine-enhancing essential oils provide a natural boost for refreshed, vibrant hair.
Perfect for daily use, this leave-in spray delivers instant nourishment and revitalization for all hair types.
100 ml
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19,90 €Say goodbye to dry and frizzy split ends! HOIA Hair Serum For Split Ends, packed with powerful botanical ingredients, makes hair ends smoother and silkier. The mineral-rich horsetail extract helps prevent breakage and strengthens the hair structure. A rice protein complex helps neutralize negative charges in the hair ends and reduces static friction and a high molecular weight rice-derived polyglucan forms a flexible film that holds the hair fibers together to improve combability. The result is smoother, softer, and more manageable hair.
50 ml
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Price range: 19,90 € through 49,90 €Discover our new gentle natural shampoo, formulated with deeply moisturizing aloe vera, wheat protein (plant-based keratin), locally sourced nettle extract, and argan oil. Designed to nourish, strengthen, and protect hair, this shampoo helps to reduce hair breakage and prevent hair loss while providing essential hydration.
Free from essential oils and fragrances, it is completely scent-free, making it ideal for all hair types, including sensitive scalps.
Available in a 200 ml glass bottle and a 1-liter refill pack.
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23,90 €An award-winning solid shampoo designed to strengthen, soften, and gently cleanse both hair and scalp. Enriched with locally sourced nettle, oat protein, mineral-rich seawater extract, and nourishing plant oils, it creates a rich lather that leaves hair silky, balanced, and naturally healthy-looking. Suitable for all hair types, this handmade botanical shampoo transforms everyday washing into a refreshing haircare ritual.
80g
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-21% Off Price range: 19,90 € through 49,90 €Fresh Peppermint scented organic Shampoo contains deep moisturizing aloe vera and a power-filled blend of essential oils. Shampoo contains a refreshing and cooling mint essential oil that stimulates hair growth; bergamot essential oil, which softens the hair; and tea tree oil, which has antibacterial properties.
Shampoo is natural and it does not contain sulfates and therefore will not dry your scalp. Shampoo is free from parabens, mineral oils, silicones, sulfates, synthetic preservatives and fragrances.
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Price range: 5,90 € through 49,90 €Fresh-smelling Organic Shampoo with Lavender & Rosemary contains aloe vera, which has a deep moisturizing effect and a mixture of essential oil. This Shampoo helps to stimulate hair growth, balance the work of the sebaceous glands, improve the blood supply to the scalp and keep it healthy.
Shampoo is natural and it does not contain sulfates and therefore will not dry your scalp. Shampoo is free from parabens, mineral oils, silicones, sulfates, synthetic preservatives and fragrances.
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Price range: 8,90 € through 55,90 €Organic shampoo with a fresh lemongrass smell contains deep moisturizing aloe vera and lemongrass essential oil, which has anti-dandruff properties, is perfect for hair that quickly becomes oily, strengthens the structure of the hair and has antibacterial properties. It is said that lemongrass essential oil also helps to fight lice.
Shampoo is natural and it does not contain sulfates and therefore will not dry your scalp. Shampoo is free from parabens, mineral oils, silicones, sulfates, synthetic preservatives and fragrances.
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21,90 €
Argan oil is known to be “liquid gold”, in some places the queen of oils and the best natural anti-ageing serum of all times. Organic argan oil is ideal to use on your skin, face, hands and nails, hair and scalp, babies and pregnant women, it is suitable for delicate and sensitive skin. HOIA argan oil is freshly pressed after ordering it, which means that the oil is always fresh and high quality.
50 ml
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Price range: 21,50 € through 42,90 €This bestselling Hair Serum is formulated to nourish the scalp, restore balance, and support healthy hair growth. It helps to ease dryness, irritation, and itching, improving overall scalp condition for stronger, healthier hair.
The key ingredient, black cumin oil, plays a vital role in strengthening hair follicles, preventing hair loss, and delaying premature graying. Rich in antioxidants, it protects both the scalp and hair from environmental stressors, helping to maintain shine and vitality.
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MASKS & EXFOLIATOR
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19,90 €Gently exfoliating skin cocktail superstars are antioxidant-rich raw cocoa powder, super hydrating coconut water extract and anti-aging powder. It consists herbs from Saaremaa, which soothe and relieve imflammatory and itchy skin conditions, smooth fine lines and enable skin cells to regenerate. This product is designed to cleanse, soften, condition and hydrate skin; it consists anise powder which helps to gently exfoliate skin.
50 ml
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19,90 €Antioxidant-rich face mask cocktail with skin superfoods (matcha, moringa, nettle etc) and herbs from Saaremaa has powerful anti-aging properties, it balances sebum production in skin, relieves itchy and imflammatory skin conditions, enable skin cells to regenerate and brighten up complexion. Aloe and algae extracts help to hydrate and smooth skin, olivestone powder scrub off dead skin cells, clay powders have detoxifying and deep-cleanse properties.
50 ml
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19,90 €REHAB is a fresh smelling skin cocktail powder, which can be blended into a exfoliating face mask at home. This product is designed to deep clean, freshen up dull complextion, tone and tighten skin, minimize pores and brighten up skin tone. This face mask has antibacterial properties, it relives acne, soothes imflammatory and itchy skin conditions, improves complexion and helps to wounds faster.
50ml
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28,90 €
Award-winning fruit acid mask designed to gently exfoliate and renew the skin. It supports collagen production, refines texture, hydrates deeply, and helps reduce pigmentation, breakouts and fine lines. The result is a fresher, smoother, and naturally radiant complexion with a healthy glow.
50 ml
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19,90 €Organic Face Exfoliator SUPERSMOOTH is a gentle, delicately scented facial exfoliator made with 100% natural ingredients. Fine olive stone powder helps renew the skin, while aloe juice, Saaremaa algae extract, coconut water and watermelon water provide deep hydration and soothing care. The result is skin that feels clean, smooth and naturally radiant.
50 ml
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24,90 €
Revitalizing Face Mask HONEY & MATCHA is a face mask crafted with organic Saaremaa honey, matcha, and magnolia powder, offering a true remedy for dull and tired skin. Matcha helps neutralize free radicals and provides anti-aging benefits, while Saaremaa’s wild raspberry honey is an enzyme-rich superfood for your skin. Packed with vitamins (A, B, C, D, E, H, K), minerals, and enzymes, the honey accelerates skin regeneration, soothes irritation, and keeps your skin firm, radiant, and beautiful.
The mask’s rich blend of vitamins, essential fatty acids, and antioxidants revitalizes, nourishes, tones, and protects your skin.
A small transparent spatula is included for easy application.
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30 ml -
Price range: 9,90 € through 38,90 €
The Sacred Forest Peat Mask is a deep-cleansing Nordic peat face mask designed to purify, rebalance, and visibly refine the skin. Acting as a powerful detoxifying ritual, it helps regulate oil production according to your skin’s needs, remove impurities, and support a smoother, more toned-looking complexion. Rich in natural minerals and bioactive compounds, this peat mask maintains hydration while promoting a healthy, balanced glow. Ideal as a weekly treatment for clearer pores, improved texture, and revitalized skin.
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MEN
We offer a curated selection of high-quality natural skincare products for men, designed to deliver effortless luxury and keep facial skin healthy, refreshed, and well-groomed.
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19,90 €Peppermint scented face cream can be used after shaving or on daily basis. It is rich in essential fatty acids, vitamins and skin boosting herbal components that alleviate different kind of skin problems. It also contains anti-aging argan oil which helps reduce fine lines and protects from untimely aging. This product does not contain water, which makes it suitable to use in cold climate as well.
50 ml
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Price range: 17,90 € through 29,90 €HOIA Beard Oil is based on fresh organic argan oil, beard serum is a luxorious oil for bearded gentlemen, who value natural and effective man care products. Beard Oil accelerates beard growth, nourishes and moisturizes beard and skin beneath.Oil absorbs quickly, relieves dry and flaky skin, redness and irritation, it leaves your beard soft and easily manageable.
30 ml or 100 ml
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6,90 €HOIA Restoring Lip Balm is made with organically grown calendulas from Saaremaa and provides deeply nourishing care for your lips. It effectively moisturizes and helps keep them soft, smooth and healthy.
Available in two versions – a classic balm and one with a subtle pink shimmer. The tinted version contains natural mineral mica.
Packaged in a 5.5 ml eco-friendly paper tube.
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15,90 €The mild cucumber-smelling gel is a deep moisturizing, soothing and emollient skin care product that is suitable for use on the body, hair, scalp and face. Aloe gel has a slightly cooling effect, is quickly absorbed and does not leave the skin sticky. The product soothes irritated, itchy and reddened skin, helps superficial skin injuries heal faster, relieves sunburn and a number of different skin problems.
50 ml
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19,90 €A deeply nourishing yet fast-absorbing foot cream made with local yarrow and marigold to restore comfort and softness to dry feet. Enriched with shea butter, seaweed and plant-derived phytosterols, it helps relieve cracks, dryness and roughness while rosemary and peppermint refresh and stimulate tired feet.
50 ml
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19,90 €A fast-absorbing mandarin-scented hand cream designed to restore and protect hardworking hands. Enriched with ectoin, botanical butters, niacinamide, seaweed, and aloe, it deeply moisturises while supporting the skin barrier, leaving hands soft, smooth, and comfortably balanced.
30 ml
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Price range: 9,90 € through 19,90 €
Organic peppermint water-based facial cleansing and shaving foam gently removes dirt and excess oil residue from the skin without drying it. The foam is suitable for both shaving and facial cleansing.
The facial foam is perfect for all skin types, including men and young skin.
60 ml and 150 ml
HAND & FEET PRODUCTS
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15,90 €The mild-scented hand balm contains a rich blend of plant-based fats and oils that moisturize and nourish the skin with essential fatty acids, leaving hands soft and silky. The hand balm includes shea butter, which also has anti-inflammatory properties and helps keep your skin healthy and nourished. Lavender, lime, and jasmine essential oils are added to the hand balm, giving it a pleasant mild scent.
50 ml
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19,90 €
A fast-absorbing mandarin-scented hand cream designed to restore and protect hardworking hands. Enriched with ectoin, botanical butters, niacinamide, seaweed, and aloe, it deeply moisturises while supporting the skin barrier, leaving hands soft, smooth, and comfortably balanced.
30 ml
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19,90 €
A deeply nourishing yet fast-absorbing foot cream made with local yarrow and marigold to restore comfort and softness to dry feet. Enriched with shea butter, seaweed and plant-derived phytosterols, it helps relieve cracks, dryness and roughness while rosemary and peppermint refresh and stimulate tired feet.
50 ml
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14,90 €A nourishing nail and cuticle oil that strengthens, hydrates, and restores healthy shine. Botanical oils and essential fatty acids soften cuticles and support stronger nail growth, while the convenient roller applicator makes daily care effortless.
15 ml
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9,90 €This foot scrub contains 3 natural exfoliating agents, which are all in different sizes: sugar, Himalayan salt and pumice powder. This combination efectively removes dead skin cells and improves your circulation through micro-massage while scrubbing. Foot scrub is rich unrefined shea butter and coconut oil, which leave your feet soft and silky smooth.
75 ml
SUN CARE
Our tanning products are enriched with red raspberry seed oil — a botanical powerhouse known for its naturally high SPF content, estimated between SPF 20 and 35. Both our Tanning Oil and Shimmering Body Oil offer an estimated SPF of 20, providing a natural layer of sun protection while giving your skin a beautiful glow.
We also offer a selection of soothing after-sun products, including Aloe Gel and Monoi Oil, known for their calming and restorative effects on sun-kissed skin. All of our shimmering oils are perfect for post-tanning use — they help soothe the skin while leaving it radiant and luminous. The shimmer is just an added touch of summer magic.
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15,90 €
50 ml
This fast-absorbing Aloe Gel with delicious watermelon scent gives your skin a soothing, cooling and skin softening hydration boost. The mildly cooling gel is quickly absorbed, does not leave the skin sticky and is suitable to use on the body.
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15,90 €
The mild cucumber-smelling gel is a deep moisturizing, soothing and emollient skin care product that is suitable for use on the body, hair, scalp and face. Aloe gel has a slightly cooling effect, is quickly absorbed and does not leave the skin sticky. The product soothes irritated, itchy and reddened skin, helps superficial skin injuries heal faster, relieves sunburn and a number of different skin problems.
50 ml
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19,90 €
Hydration meets glow. This botanical body cocktail softens and smooths the skin while adding a subtle, light-catching shimmer. This cocktail is based on organic apple, hibiscus and watermelon hydrosols, which give the product a natural fruity smell and pamper your skin with botanical vitamins, phytosterols, minerals and antioxidants.
Comes in a 50 ml glass pump bottle.
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Price range: 13,90 € through 25,90 €Monoi de Tahiti Butter has a divine orchid-like scent and is crafted in Tahiti from pure coconut oil and freshly handpicked Tiare flower petals.
This deeply moisturizing and softening butter helps to relieve sunburn, nourish dry skin, and leave it feeling silky smooth with a delicate floral aroma. Its rich yet gentle formula makes it ideal for use on the face, body, and even for babies, providing intense hydration and natural skin protection.
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25,90 €Lightly bronzing natural tanning oil is quickly absorbing complex of valuable coldpressed oils. Tanning oil includes powerful herbal oxidants, which prepare your skin for tanning. Tanning oil moisturizes skin effectively, leaves it soft and silky smooth, protects it from untimely aging and protect it from environmental stress. Essential oils give the tanning oil a minty-sweet aroma, a slightly cooling effect on skin, and geranium essential oil helps to keep your skin healthy, glowing and vibrant.
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Price range: 17,90 € through 30,90 €HOIA Raspberry seed oil is cold-pressed and unrened fast absorbing oil, which is extremely rich in antioxidants, vitamins and essential fatty acid (Omega 3,6,9). Raspberry seed oil helps to keep your skin radiant and healthy looking, it eectively moisturizes and improves skin elasticity, reduces wrinkles, dryness and ne lines; it does not clog pores and is suitable for all skin types. Raspberry seed oil has natural ability to absorb UVA and UVB rays.
50 ml or 100 ml
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Price range: 17,90 € through 30,90 €
Lightly bronzing Body oil CELEBRATION is fast absorbing complex of carefully chosen plant based oils, which leave your skin soft, silky smooth and shimmering. Body oil nourishes your skin with beta carotene and vitamins, protects it from untimely ageing and harmful effects of the sun. Body oil is enriched with argan oil and E-vitamin, which help to improve elasticity, texture and appearance of stretchmarks.
100 ml
LIP PRODUCTS
HOIA lip products protect your lips from the sun, wind, and environmental stressors while deeply nourishing and moisturizing. They leave your lips feeling soft, smooth, and comforted.
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12,90 €A deeply caring lip balm designed to nourish, soften, and protect delicate lips. Enriched with hyaluronic acid and botanical oils, it not only provides lasting hydration but also leaves lips smooth, comfortable, and naturally balanced.
12 ml
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Price range: 9,90 € through 17,90 €Calendula salve is specially formulated to soothe, nourish, and protect dry, inflamed, and scaly skin. Made from organically grown calendula from Saaremaa, this rich blend includes shea butter and unrefined oils packed with essential fatty acids to deeply moisturize and restore the skin.
To support faster skin recovery, the salve is infused with cuckoo flower and lavender essential oils, while beeswaxforms a protective barrier against harsh cold and wind, keeping your skin shielded from external elements.
This salve is ideal for extremely dry, chapped, or irritated skin, including lips, under the nose, and other sensitive areas in need of intensive care.
Available in 15 ml and 50 ml aluminum jars.
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6,90 €
HOIA Restoring Lip Balm is made with organically grown calendulas from Saaremaa and provides deeply nourishing care for your lips. It effectively moisturizes and helps keep them soft, smooth and healthy.
Available in two versions – a classic balm and one with a subtle pink shimmer. The tinted version contains natural mineral mica.
Packaged in a 5.5 ml eco-friendly paper tube.
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9,90 €30 ml
Organic lip scrub contains three edible ingredients: organic unrefined coconut oil, organic unrefined cocoa butter and organic cane sugar. You can use lip scrub everywhere and at any time, because after scrubbing you don`t have to wash the sugar off, you can just lick it form your lips, because all of the ingredients are edible.
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6,90 €
5,5 ml
Shimmering Lipbalm with mandarin aroma protects lips from sun, wind and environmental, it nourishes and moisturizes lips effectively leaving your lips shimmering! Lipbalm contains unrefind shea butter, cocoa butter, raspberry seed oil with natural sun protectin, lip-protecting beewax, amazing argan oil and tropical mandarin essential oil. Lipbalm helps to keep you lips healthy, soft and silky smooth. Shimmering particles in the product are plastic-free and of mineral origin, they do not harm environment.
