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HOIA Story

Welcome to HOIA homespa, where nature meets innovation to bring you handmade, natural skincare products that nurture both body and soul. Founded on the picturesque island of Saaremaa, HOIA homespa is deeply inspired by the wild, untouched beauty of the island’s landscapes. Our mission is to bottle this raw, natural essence and deliver it to your home in the form of luxurious, eco-friendly skincare products.

Each product we create is crafted with love, using only the purest natural ingredients—many sourced directly from Saaremaa’s abundant nature. From carefully selected herbs and berries to nutrient-rich oils, we are dedicated to harnessing the power of nature to deliver safe, effective, and luxurious self-care.

We believe in sustainability. That’s why we’ve incorporated eco-friendly practices into everything we do—from using recyclable and reusable packaging to minimizing our environmental footprint. In recognition of our dedication to circular economy principles, we were proud to receive the “Circular Economy Hero – Outstanding Promoter of Circular Economy 2022” award from the Estonian Association of Small and Medium Enterprises.

At HOIA homespa, we don’t just make cosmetics—we craft experiences. Whether you’re treating yourself to a moment of peace or gifting a loved one, our products invite you to slow down, breathe deeply, and connect with the simple joys of nature. Our commitment to excellence has earned us international recognition, with our products reaching customers in Estonia, Japan, and beyond.

Join us on our journey to a more sustainable, natural, and beautiful world—one jar at a time.