Description
HOIA Solid Shampoo – Strengthening Botanical Hair Cleanser
Strong hair. Healthy scalp. Effortless shine.
The HOIA Solid Shampoo is a powerful yet gentle botanical cleanser designed to strengthen hair, refresh the scalp, and restore natural vitality — without stripping or weighing hair down. Formulated with locally sourced nettle, nourishing plant oils, and mineral-rich extracts for balanced care. It turns daily hair washing into a refreshing, revitalizing ritual.
It creates a rich, luxurious lather that cleans deeply while maintaining moisture balance; therefore, hair feels soft, lightweight, and naturally radiant.
Why Your Hair Will Love It
🌿 Strengthens & Supports Hair Growth
Nettle extract and rosemary oil help stimulate scalp circulation and reinforce hair roots for stronger, healthier-looking hair.
💧 Deep Hydration Without Heaviness
Babassu oil and Abyssinian crambe seed oil deliver lightweight nourishment, reducing breakage, frizz, and dryness while adding natural shine.
🧴 Gentle Detox & Balance
Rhassoul clay cleanses the scalp effectively, removing excess oil and buildup while maintaining softness and flexibility.
🌸 Soothing Scalp Care
Lavender oil calms irritation and supports a balanced, comfortable scalp environment.
Our Solid shampoo is powered by Nature & Innovation
- Locally sourced nettle for strength and vitality
- Oat protein for smoothness and resilience
- Seawater extract for mineral-rich scalp support
- Plant-based oils for shine and protection
Extensively developed and tested, this solid shampoo delivers a luxurious foam, refreshing botanical scent, and effective yet gentle cleansing — making it suitable for regular use.
Eco-Friendly & Sustainable
Designed for conscious beauty lovers, HOIA Solid Shampoo reduces plastic waste and comes in a reusable metal tin.
How to Use
First, wet your hair thoroughly and gently rub the shampoo bar onto your scalp a few times. Then lather well, massage, and rinse thoroughly.
After use, store the shampoo bar in a dry place. If using the metal tin, make sure the shampoo is completely dry before sealing the lid to maintain its quality.
Award-winning performance: HOIA Solid Shampoo received the Universal Beauty Awards 2024 Silver Award, recognizing its innovative formulation, effective results, and sustainable approach to haircare.











Triinu –
Simply the best solid shampoo I’ve ever used. I highly recommend trying it — it lasts a long time and has an amazing scent. Every wash feels like a little aromatherapy experience. It leaves my hair silky, soft, and creates just the right amount of lather!
K –
The best shampoo I’ve ever used. It leaves my hair feeling incredibly clean and light. Very easy to apply, even reaching the scalp at the back of the head. Lathers beautifully and a little goes a long way.
Stella –
Love ar first sight
Kristi –
We were skeptical at first. We ordered it just to try… and fell in love — so we ordered more. 🙂
Jane –
I’ve tried several solid shampoos, but this is definitely the best! It lathers beautifully and leaves my hair perfectly clean. It also lasts a long time and is incredibly convenient to take anywhere.
Annely –
This is the best solid shampoo on the market. It cleans thoroughly, lathers beautifully, smells amazing, and moisturizes better than regular store-bought shampoos. Solid products can seem intimidating to use, but this one is truly effortless. Plus, no liquid restrictions when traveling with hand luggage. 😉
Kaja –
My favorite shampoo! It makes my oily, flat hair feel light, voluminous, and completely clean — and it stays fresh for much longer. 😍